IKO Industries Ltd. is a market leader in the manufacturing of roofing and building materials. IKO is a Canadian owned and operated business with production facilities worldwide and has many years of unparalleled success in the roofing materials industry.

Quality, integrity, and trustworthiness are the values that underlie this success, and we have built this company by hiring people who hold these values.

People like you!
Job Description
Location: Mississauga ON
Compensation: The annual salary ranges from $85,000 to $100,000.00
Benefits
Health Insurance (includes Virtual Health, and HCSA)
Dental Insurance
Vision Insurance
Life Insurance
Long-term Disability
Short-term Disability
RRSP Match
Paid Vacation
Floating Days
Employee Assistance Program
Employee Engagement Events
Awards and Recognition
Tuition reimbursement
Service Awards
Employee Perks & Discounts
Role Summary
The Paid Media Manager is responsible for developing, executing and optimizing paid media strategies across multiple brands and business units.

Acting as an in-house agency partner, this role translates business objectives into data-driven media plans, manages campaign execution across paid channels, and delivers performance insights that drive measurable business outcomes.

Reporting to the Shared Media Leader, the Paid Media Manager will own paid media strategy, audience targeting, campaign setup, optimization, tracking and reporting while collaborating closely with internal stakeholders and external agency partners.

This role requires a balance of strategic thinking, hands-on platform expertise, analytical rigor and solid communication skills.

Key Responsibilities
Strategy & Media Planning
Develop integrated paid media strategies aligned with business objectives, audience needs and available budgets
Build media plans that include channel recommendations, budget allocation, audience strategy, campaign structure and performance forecasts
Recommend appropriate campaign objectives, including awareness, consideration, lead generation and conversion-focused initiatives
Identify testing opportunities and develop structured testing roadmaps to improve campaign performance over time
Provide strategic recommendations backed by data, platform best practices and business context
Campaign Execution & Optimization
Plan, launch, manage and optimize paid media campaigns across platforms including: Google Ads (Search, Display, You

Tube and Performance Max)
Meta (Facebook and Instagram)
Linked





In
Pinterest
Other paid platforms as required
Manage campaign budgets, pacing and performance against established KPIs
Continuously optimize targeting, bidding strategies, creative approaches, messaging and budget allocation
Work closely with internal design and content resources to develop and refine campaign assets
Monitor platform changes, emerging trends and industry best practices to identify new opportunities
Measurement, Tracking & Analytics
Own campaign measurement frameworks and ensure accurate performance tracking across all paid media initiatives
Implement and manage tracking through: Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Platform pixels and conversion tracking
UTM governance and campaign tagging
Partner with internal and external teams to ensure proper attribution and data integrity
Analyze campaign performance and identify actionable insights, trends and opportunities for improvement
Support dashboard development and reporting automation initiatives where appropriate
Reporting & Stakeholder Communication
Deliver clear, concise and actionable reporting tailored to audiences with varying levels of marketing knowledge
Translate campaign performance into business-focused insights and recommendations
Present findings, recommendations and strategic updates to internal stakeholders and brand teams
Communicate performance trends, risks, opportunities and optimization plans in a way that is easily understood by non-technical audiences
Agency & Vendor Management
Collaborate with external media, programmatic, digital out-of-home and other specialized partners as required
Evaluate vendor recommendations and ensure alignment with overall campaign strategy and business objectives
Coordinate campaign execution across multiple internal and external stakeholders
Cross-Functional Collaboration
Partner closely with organic social media, community management, public relations, SEO and broader sales marketing teams to ensure integrated campaign execution
Contribute paid media expertise during campaign planning and annual marketing planning discussions




Support the development of cohesive audience, content and channel strategies across brands
No direct reports
Required Skills & Experience
5–7+ years of hands-on paid media experience across multiple digital advertising platforms
Demonstrated experience developing media strategies, media plans and budget recommendations tied to business objectives
Strong experience managing campaigns across Google Ads, Meta and Linked

In platforms
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking and attribution methodologies
Experience implementing and maintaining campaign tracking, tagging and measurement frameworks
Strong analytical skills with the ability to interpret data and translate findings into strategic recommendations
Experience presenting campaign performance and recommendations to stakeholders, clients or senior leadership
Ability to manage multiple brands, projects and priorities simultaneously
Excellent written, verbal and presentation skills
Experience working in agency, consultancy or multi-brand environments preferred
Experience working with programmatic, streaming video, digital out-of-home or other specialized media partners is considered an asset
Experience with Looker Studio or similar reporting platforms is considered an asset
Benefits of Employment: IKO recognizes that its success is due to the strength of its employees. A primary goal of IKO is to promote individual employee's sense of accomplishment and contribution so that employees enjoy their association with IKO.

The Company invests in its employees so that they are the most knowledgeable in the industry, and undertakes great efforts to nurture loyalty to, and teamwork at, IKO.

We are pleased to offer competitive compensation, health care, a progressive and challenging workplace and a commitment to teamwork and integrity.

Diversity and Equal Opportunity Employment: IKO Industries Ltd. is an equal opportunity employer.

We are committed to diversity and inclusion and are pleased to consider all qualified applicants for employment without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability. IKO Industries Ltd. encourages and welcomes applications from people with disabilities.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

📌 Paid Media Manager (Mississauga)
🏢 IKO
📍 Mississauga