Lead the strategic vision for RBC's Masterbrand as the Director of Enterprise Brand Strategy in Toronto, Canada. Shape brand architecture and decision-making for maximum business impact.

This senior role focuses on developing and managing RBC's brand across all initiatives. You will collaborate with the Head of Global Brand Strategy to navigate significant changes, including AI's impact on brand governance. Your analytical and strategic skills will guide the formulation of brand frameworks and risk assessment, ensuring a coherent brand identity.

Key Responsibilities:
• Own and evolve the enterprise brand architecture
• Advise business units on brand strategy questions
• Lead research into brand effectiveness and competition




• Develop insights on AI’s impact on brand governance
• Influence senior leadership and drive organizational clarity

Requirements:
• 7-9 years in brand or business strategy
• 4+ years at a senior strategy level
• Expertise in brand architecture and portfolio strategy
• Solid knowledge of brand effectiveness frameworks
• Exceptional research and synthesis skills

Utilize your strategic expertise and industry knowledge to elevate RBC's brand strategy across the enterprise.
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📌 Director of Enterprise Brand Strategy at RBC (Ontario)
🏢 RBC
📍 Ontario