The Media Relations Consultant plays a key role in enhancing and protecting Manulife’s reputation through proactive and strategic external communications.

This role, on the global communications team, supports corporate priorities by developing compelling narratives, managing media engagement and relationships, and ensuring consistent messaging across earned media channels.

This individual will partner with account leads to support the company’s objectives, in addition to supporting day-to-day executional needs of the media relations team for business segments and accounts.

The ideal candidate brings a client-facing and detail-oriented skillset, and thrives in a fast-paced, dynamic environment.

He/she is a team player committed to service excellence, building stakeholder relationships, and upholding our values.
**Position Responsibilities:**
Maintain and continuously update targeted media lists aligned to priority audiences and coverage opportunities.

Support the development of media strategies and proactive ideas that enhance visibility and promote Manulife’s priorities.

Draft and tailor timely media pitches by researching journalists’ beats, recent coverage, and audience interests to increase relevance and effectiveness of outreach.

Develop high-quality briefing notes and background materials to support executive media prep and engagements.

Assist in reputation tracking and issues management, supporting monitoring, escalation, and coordinated response efforts.

Monitor media coverage and produce reports with clear insights and analysis to share across teams.

Manage the distribution and publication of press releases across appropriate channels and platforms.

Serve as a one of the firm’s media contacts, coordinating interviews and ensuring smooth, timely engagement with journalists.

Ensure all outreach and responses reflect the latest approved messaging, while supporting the drafting of media FAQs and reactive statements as needed for timely and accurate media engagement.

Assist with tracking and reporting on media performance metrics, including share of voice and key KPIs.

Participate in cross-functional meetings, both internally and externally, and distill key takeaways into actionable communications inputs.

Collaborate with North American PR agency partners to support and amplify Manulife Financial Corporation (MFC) corporate and brand narratives across earned media channels.

Handle confidential matters and material information with care, confidentiality, and alignment to Manulife’s code of conduct, media relations and social media policies.

Work in strong partnership with Thought Leadership team to drive integrated storytelling and fully leverage cross‑functional opportunities.

Collaborate across Manulife’s global Communications network to contribute to, influence, and lead integrated communications plans (ICPs) that strengthen our reputation and advance strategic priorities.





Stay up to date and informed on relevant industry trends and developments, analyzing emerging ones that pose reputational risks and opportunities for Manulife.
**Required Qualifications:**
Bachelor’s degree in communications, journalism, public relations, or related field.
3+ years of experience (agency experience preferred / a strong plus)
Solid relationships with business, finance, insurance, and consumer media, US and asset management media are a plus.

Excellent writing, editing, and storytelling skills with the ability to simplify complex topics.

Proven ability to operate calmly under pressure and manage sensitive issues.

Strong project management skills, detail oriented, and ability to work cross-functionally in a fast paced‑ environment.

Prior experience in financial services and/or insurance a plus.

Experience with Cision, Roxhill (or another journalist database), Public

Relay (or another data and analytics vendor) a plus.

As this is a global role, expectation of some work required outside of standard working hours to accommodate time zones, with added flexibility (morning calls before 9AM ET, evening calls 8 – 9PM ET, potential for weekend work).

Adept at relationship-building.
**_When you join our team:_**
We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.
#LI-Hybrid
The role being advertised is an existing vacancy.
**Acerca de Manulife y John Hancock**
Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor.

Para obtener más información acerca de nosotros, visite
http://www.manulife.com .
**Manulife es un empleador que ofrece igualdad de oportunidades**
En Manulife/John Hancock, valoramos nuestra diversidad.

Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas.

Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo,



sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo.

Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud.

Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes.

Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a
[email protected] .
**Referenced Salary Location**
Toronto, Ontario
**Modalidades de Trabajo**
Híbrido
**Salary range is expected to be between**
$73,725.00 CAD - $122,875.00 CAD
Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual.

El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación.

Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a
[email protected]
para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar.

También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera.

Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria.

Si se está postulando para este puesto en los EE. UU., póngase en contacto con
[email protected]
para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process.

For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

📌 Media Relations Consultant (Toronto)
🏢 Manulife
📍 Toronto