Location Hybrid, Richmond, BCOur Team Are you a strategic marketing leader who thrives on developing talent and building high‑performing teams? Semtech’s corporate marketing and communications team is looking for a director who can grow and mentor a team of talented marketers while driving demand across our B2B customer segments. We are dedicated to accelerating pipeline, strengthening Semtech’s market positioning, and connecting our technology to the customers who need it most. Let’s build something excellent together.Job Summary The Director of Demand Generation will lead Semtech’s B2B demand generation function, overseeing a team of 6–8 marketers across ABM, channel marketing, digital and outbound marketing, and web experience. This role is responsible for developing and executing an integrated demand generation strategy that drives qualified pipeline and supports Semtech’s revenue objectives across Tier 1, Tier 2, and mass market segments. The ideal candidate is an experienced people leader with a strong track record of developing early‑career and mid‑level marketers, building high‑performing teams, and executing data‑driven marketing programs in the B2B technology space.Responsibilities Team ManagementLead, mentor, and develop a team of 6–8 marketers across ABM, channel marketing, digital and outbound marketing, and web experience, with varying levels of experience from early‑career to mid‑level professionalsFoster a culture of innovation, data‑driven decision‑making, and continuous improvement across the teamConduct performance reviews and professional development planning for team membersCoach the Web Manager toward expanded ownership and eventual people leadership of the web experience functionRecruit and develop top marketing talent across demand generation functionsPartner with HR on performance management, compensation discussions,



and organizational developmentStrategic LeadershipDevelop and execute an integrated demand generation strategy aligned with Semtech’s three‑year marketing plan and commercial objectives across Tier 1, Tier 2, and mass market segmentsEstablish clear KPIs and attribution models for demand generation activities, building toward full‑funnel measurement and marketing ROI reportingManage the demand generation budget, ensuring optimal resource allocation across programs, channels, and agency relationshipsCollaborate closely with the VP of Corporate Marketing & Communications, sales leadership, and the brand and communications team to align programs with business prioritiesOversee the digital agency relationship, ensuring strong performance against program goalsMarketing ExecutionOversee multi‑channel marketing programs across ABM, channel marketing, digital and outbound marketing, and web experienceGuide the team in designing and optimizing ABM programs targeting Tier 1 enterprise accounts and Tier 2 segment campaignsEnsure seamless integration of the marketing technology stack, including marketing automation, CRM, and web platformsDrive vertical market campaign execution across high‑priority industries, in partnership with the brand teamOversee the web experience function to ensure Semtech’s digital properties support segment‑specific buyer journeys and ABM‑capable experiencesAnalytics and OptimizationEstablish and maintain baseline performance metrics across all demand generation functionsImplement tracking and attribution infrastructure to connect marketing activities to pipeline and revenue outcomesConduct regular performance reviews and use data to drive program optimization and resource decisionsBuild toward predictive analytics capabilities in alignment with the three‑year marketing plan roadmapMinimum Qualifications10+ years of progressive marketing experience in B2B technology companies, including 4+ years in a people‑management roleDemonstrated success developing and mentoring marketing teams, including early‑career professionalsProven track record of building and executing demand generation programs that drive measurable pipeline contributionExperience managing across multiple marketing disciplines, including ABM, digital marketing, channel marketing, and webStrong analytical mindset with the ability to establish measurement frameworks and translate data into actionable decisionsDesired QualificationsAdvanced degree in Marketing, Business Administration, or related fieldExperience in marketing automation platforms (Marketo, Hubspot, Eloqua) and CRM systems (Salesforce)Hands‑on experience with ABM platforms; familiarity with Propensity and Pathfactory preferredExperience in semiconductor, enterprise technology, or related high‑tech industriesStrong executive communication and cross‑functional collaboration skillsExperience managing digital agency relationships and co‑marketing programsThe intent of this job description is to describe the major duties and responsibilities performed by incumbents of this job. Incumbents may be required to perform job‑related tasks other than those specifically included in this description.All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.A reasonable estimate of the pay range for this position is CAD $135k - 190k. There are several factors taken into consideration in determining base salary, including but not limited to: job‑related qualifications, skills, education and experience, as well as job location and the value of other elements of an employee’s total compensation package.#LI‑Hybrid#J-18808-Ljbffr

📌 Director, Demand Generation - C$135,000 - C$190,000 A Year (Richmond)
🏢 Semtech
📍 Richmond