What Youu2019ll DoThe Manager, Paid Social is head of the Paid Social department for Canadian Tireu2019s In-House Digital Media agency (CTDi). They are responsible for leading paid social strategy, performance, and execution across platforms to deliver measurable business outcomes. This role owns the paid social operating model endu2011tou2011end, including strategy, activation, optimization, reporting, and platform readiness, while ensuring strong crossu2011functional and agency collaboration.. Acting as the senior subjectu2011matter expert, this role provides clear, insightu2011led communication to stakeholders and ensures paid social remains resilient, innovative, and accountable to performance targets.Own and operationalize the Paid Social operating model across strategy, activation, optimization, and reportingEnsure Paid Social workflows, SOPs, and RACIs are documented, socialized, and consistently followedLead endu2011tou2011end Paid Social performance across priority campaigns, ensuring efficiency and effectiveness targets are metDrive disciplined optimization, testing, and learning agendas across all Paid Social platformsGuide the evolution of audience strategies, signals, and measurement approaches in response to platform and privacy changesClearly articulate performance drivers, risks, and insights to internal stakeholders and leadershipAct as the primary owner of Paid Social platform and vendor relationships, including regular platform checku2011insTranslate platform roadmaps, updates, and POVs into actionable planning and inu2011market decisionsProactively anticipate and manage platform, policy, and signal changes to minimize performance disruptionFoster a testu2011andu2011learn culture that balances innovation with accountability and operational rigorLead, coach, and develop a highu2011performing Paid Social team with clear ownership and expectationsPartner crossu2011functionally with marketing, analytics, and agency teams to align priorities and executionResolve escalations and executional issues,



representing Paid Social perspectives in crossu2011functional forumsWhat You Bring8+ years of digital media experience with deep Paid Social expertiseStrong experience across major Paid Social platforms (e.G., Meta, TikTok, Snap, Pinterest, Reddit)Proven people leadership, stakeholder management, and performance storytelling skillsAbility to operate effectively in a complex, crossu2011functional organizationStrong understanding of media buying, measurement, and reportingStrong experience in analytics platforms, specifically GA360Weu2019re always looking for great talent! In addition to competitive pay, we offer:Comprehensive benefits and retirement programsPerformance incentives, Continuing Education ProgramsOther perks to support your well-beingCareer growth opportunities and product discountsOur typical hiring range is between $79,000.00 and $131,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.#LI-GT1This posting represents an existing vacancy within our organization.We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.About UsCanadian Tire Corporation, Limited (u201cCTCu201d) is one of Canadau2019s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.



We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in recent technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there''s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

📌 Manager, Paid Social - C$79,000 - C$131,000 A Year (Toronto)
🏢 Canadian Tire
📍 Toronto