The Ontario Cannabis Store provides secure, responsible access to recreational cannabis for adults 19 and older. We operate the sole legal online store for recreational cannabis in Ontario and are the provincial wholesaler of cannabis for private retail stores.

Working at the OCS is a unique opportunity to be part of an agile start-up in a ground-breaking new industry. We’re a diverse team passionate about delivering a great customer experience, working together with mutual respect and building value out of our differences. We’re an inclusive organization that understands that delivering great results comes out of ensuring every voice is heard.

About the Role
As a key member of the Consumer & Market Intelligence team, you’ll manage end-to-end research projects, from scoping and questionnaire design to analysis and storytelling. You’ll support major programs, while helping teams across OCS make informed, insight-driven decisions.

This role is perfect for someone who brings strong fundamentals in research methods and best practices and is excited to grow their craft in a dynamic, fast-moving environment.

What You’ll Do

Lead and/or support research studies end to end, including scoping, design, all the way to delivery

Write questionnaires and program surveys (Qualtrics or similar)

Analyze survey data and synthesize findings into clear, actionable insights

Synthesize insights across multiple projects to answer strategic business questions

Translate complex findings into compelling stories that inform organizational strategy

Collaborate with team members to gather supporting data (e.g., sales, GA/web analytics) for holistic reporting





Create tailored presentations, dashboards, one-pagers for a range of audiences, including but not limited to cross functional stakeholder teams, Senior Leadership, and external facing material

Present insights in a compelling and strategic manner to drive understanding and action among diverse audiences

Collaborate and manage relationships with cross-functional partners, external vendors, retailers, and licensed producers

Ensure research quality, consistency, and ethical standards. Help maintain research standards and best practices across the team

Stay current with evolving consumer behaviors, regulatory changes, and market dynamics

About You
Required:

Completion of post-secondary education in Business, Marketing, Social Sciences, or a related field

~5 years of experience in quantitative research (vendor or client side)

Ability to scope business needs and translate them into actionable research

Hands‑on experience with full research lifecycle management

Ability to translate data into clear, meaningful insights

Strong storytelling and data visualization skills, with the ability to present insights in a compelling and influential wayExperience presenting insights to senior stakeholders





Proficiency in Excel and PowerPoint (Power BI is a plus)

Experience with survey platforms (e.g., Qualtrics or similar)

Solid grounding in market research techniques, methods, and best practices

Curiosity, adaptability, and strong communication skills

Strong written and verbal communication skills

Considered an Asset:

Experience in cannabis, CPG, or retail

Certified Marketing Research Professional (CMRP) or Certified Analytics and Insights Professional (CAIP)

Proficiency in Power BI

Familiarity with text analysis tools and techniques

Exposure to advanced analytics methods (e.g., regression, modeling)

Experience incorporating non-survey data (e.g., POS, wholesale, web analytics)

About the Job

Location: Toronto, ON near York Mills and Yonge Street

Hours of Work: 36.25 a week

Employment Type: Full-Time, Permanent (Bargaining Unit Role; Represented by OPSEU)

Required Travel: Rare, usually within the GTA

Compensation
The target hiring range for this position is $73,113 - $83,000. This is a pay grade 7 Bargaining Unit role, with a salary range of $73,113 - $89,361. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.

We are committed to providing an accessible, equitable and inclusive candidate and employee experience. We provide reasonable accommodation throughout the recruitment process and in employment. If you require an accommodation please let us know, we will work with you to meet your needs.

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📌 Consumer and Market Insights Specialist (Ontario)
🏢 OCS Ontario Cannabis Store
📍 Ontario