Ignite customer engagement with Hootsuite as a Senior Customer Marketing Manager. Oversee marketing strategies that enhance customer value throughout their lifecycle, supporting adoption and advocacy.This senior role is designed for an experienced marketer with a solid focus on B2B customer engagement. You will collaborate across teams to craft scalable marketing initiatives while analyzing customer insights to create impactful strategies. Your hands-on leadership will build the foundation for effective customer communication and drive commercial success.Key Responsibilities:
Develop integrated marketing strategies for customer adoption
Synthesize customer insights into tailored marketing campaigns
Manage the customer marketing roadmap with cross-functional teams
Design educational content and customer communications
Establish performance measurement frameworks for marketing initiativesRequirements:
12+ years in B2B marketing with a focus on customer engagement
Expertise in developing customer lifecycle programs
Solid understanding of B2B SaaS customer dynamics
Excellent project management and collaboration skills
Proven ability to adapt and thrive in changing environmentsDrive customer marketing success at Hootsuite by leveraging insights and delivering exceptional user experiences.#J-18808-Ljbffr