Manulife Canada is seeking an Assistant Vice President of Affinity Marketing. This hybrid leadership role requires expertise in customer acquisition, engagement, and advanced marketing strategies.As a key member of the Affinity Leadership Team, you will drive growth and strengthen customer relationships with strategic marketing plans. Your role involves leading integrated campaigns, leveraging data insights, and collaborating across departments to optimize customer experiences. Key responsibilities include planning annual strategies, enhancing customer lifetime value, and fostering a performance-driven marketing team.Key Responsibilities:
Lead integrated marketing strategies for the Affinity business
Develop annual marketing plans aligned with business objectives




Optimize campaigns across various channels and customer touchpoints
Collaborate with partners to drive engagement and retention
Utilize data and technology for improved marketing effectivenessRequirements:
Bachelor's degree;
MBA preferred
10+ years in marketing leadership roles
Proven track record in driving integrated marketing strategies
Experience in data-driven marketing practices
Exceptional strategic thinking and communication skillsShape the future of Affinity marketing at Manulife with your cutting-edge strategies and leadership.#J-18808-Ljbffr

📌 Affinity Marketing Strategist At Manulife Winnipeg
🏢 Manulife
📍 Winnipeg