Job Title: Business Development Representative (BDR)

Location: Preferred Montreal (will consider Toronto for experienced candidates)

Reports to: Sales Manager / Head of Canada

Job Overview
We are seeking a highly motivated and results-driven Business Development Representative (BDR) to join our growing SaaS sales team. In this role, you will be responsible for creating and qualifying pipeline opportunities by engaging with prospects, understanding their business needs, and positioning our solutions as a fit. As the first point of contact in the sales cycle, you will play a vital role in driving revenue growth, supporting our Account Executives, and building robust relationships with prospective customers.

Key Responsibilities

Proactively research, identify, and engage with potential clients through a mix of outbound prospecting channels (phone, email, social media, LinkedIn, networking, etc.).

Qualifying inbound leads by assessing their business challenges, goals, and fit with our SaaS solutions.

Conduct effective discovery calls to uncover customer pain points, decision‑making processes, and readiness to evaluate solutions.

Partner with marketing and sales leadership to refine prospecting strategies, campaigns, and messaging to target the right buyer personas.

Schedule high‑quality meetings and product demos for Account Executives, ensuring smooth handoffs and context.

Consistently achieve or exceed monthly and quarterly KPIs, including outreach activity, conversion rates, qualified opportunities, and meetings booked.

Maintain accurate and detailed records of all prospect interactions, pipeline stages, and activities in CRM systems (e.g., Salesforce, HubSpot).

Continuously improve knowledge of the SaaS industry, product offerings, competitive landscape, and sales techniques to position value effectively.

Represent the company brand with professionalism, energy, and enthusiasm at all times.





Participate in marketing events, webinars, and trade shows (virtual or in‑person) to engage with prospects, generate new leads, and schedule follow‑up meetings or demos. Proactively connect with attendees before and after events to maximize conversion of interest into qualified opportunities.

Preferred Experience & Qualifications

1–3 years of experience in a BDR, SDR, or similar inside sales role; SaaS or technology sales experience strongly preferred.

Familiarity with CRM systems (Salesforce, HubSpot) and sales engagement tools (Outreach, Salesloft, Apollo, etc.).

Excellent written and verbal communication skills with the ability to craft tailored outreach messages.

Strong interpersonal skills with the ability to quickly build rapport and credibility with prospects.

Resilient and adaptable, able to handle objections, rejection, and fast‑paced environments.

Highly organized with strong time management and prioritization skills.

Self‑motivated, competitive, and eager to learn with a strong sense of accountability.

Bachelor’s degree in Business, Marketing, Communications, or a related field (required).

Multilingual capabilities—English and French (full proficiency required).

Bonus Skills

Experience selling to mid‑market or enterprise‑level clients.

Familiarity with SaaS sales cycles, funnel metrics, and pipeline management.

Prior experience with prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or equivalent.

Understanding of key SaaS metrics (ARR, churn, CAC) and ability to have initial business‑level conversations with prospects.

Paid holidays

Life, short and long‑term disability insurance

Company annual kick‑off trip

RRSP plan with company variable contribution

Supplemental health insurance

Cell phone and internet allowances

Company events and happy hours

Community outreach

Education stipend

Graduate program

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📌 Business Development Representative (Quebec City)
🏢 Planisware
📍 Quebec City