Drive customer engagement as a CRM Marketing Specialist with Volkswagen Financial Services. This role blends digital initiatives, research projects, and strategic marketing efforts to enhance customer loyalty.

In this integral position, youll manage stakeholder alignment for digital and CRM initiatives while providing insights that drive marketing strategies. With 4-7 years in marketing, particularly in Captive Finance, youll leverage your skills in portfolio analysis and customer profiling to foster brand loyalty for Audi and Volkswagen Financial Services.

Key Responsibilities:
• Manage Digital/CRM initiatives and alignment across stakeholders
• Conduct consumer and dealer research for market insights
• Execute customer profiling and loyalty reporting effectively




• Represent both Audi and Volkswagen Financial Services in initiatives
• Support cross-functional project delivery and stakeholder alignment

Requirements:
• Bachelor’s Degree in Marketing or related field
• 4-7 years of professional marketing experience
• Proficiency in Microsoft Office and Adobe Acrobat
• Experience with Salesforce Marketing Cloud and agency management
• Knowledge of Protected framework is preferred

Utilize your marketing expertise to elevate customer experiences with Volkswagen Financial Services.
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📌 CRM Marketing Specialist at Volkswagen (Pickering)
🏢 Volkswagen Group Canada
📍 Pickering