ResponsiveAds is the leader in creative ad design technologies focused on advanced HTML5 premium ads that are dynamically optimized to any screen, user, and context. ResponsiveAds takes the "responsive" paradigm from web CMS, ad serving, and cross-screen analytics and delivers tools to achieve the highest levels of performance for ubiquitous delivery across the advertising ecosystem including higher revenues and sell-through for publishers, higher performance, and better ROI for advertisers and their agencies.

Ad Format & Template Product Management Lead – Responsible for defining, building, and scaling the company's ad format and creative template ecosystem. With over 400 templates and unlimited formats using our Fully‑Fluid technology, this role sits at the intersection of our Creative Studio 4 Product, Innovation and Creative Services, Account Management, and the cross‑platform AI‑driven ad tech executions. You will own how our advertiser and publisher partners create, customize, and deploy high‑performing responsive ad experiences.

Responsibilities and Desired Skills

Hands‑on format and template product management; concepts, specs, product marketing, user guides and various template GTM

Defines and builds scalable, high‑performing ad formats across display, native, and CTV environments

Partners with design, development and production teams to bring template, specs and features to market

Improves usability and workflow efficiency for advertisers and publishers creating responsive ads

Ensures templates are flexible, customizable, and compatible with industry standards and platforms

Drives innovation in dynamic, data‑driven creative and modular design systems

Develops Agentic solutions for text direction set‑up and execution; including streamlining automated production processes to enable faster, more efficient ad creation at scale

Requirements





5 years of experience in product management building HTML5 Interactive and animated ads

3 years in the advertising industry with deep understanding of digital advertising ecosystems (display, native, CTV, programmatic)

1+ years of hands‑on ad production and development experience with backend applications, services databases, and data systems from AWS (Redshift), Google Cloud, MongoDB, SQL

Proven strong product management expertise, including roadmap planning, prioritization, and cross‑functional execution

Experience with creative tooling, design systems, or template‑based product environments

Specification and presentation skills including demonstrable math and number presentation

Other Qualifications

Excellent debugging and troubleshooting skills

Strong consistency and attention to detail

Developing JavaScript architectures that promote reuse, readability, and best‑practice coding standards

Excellent communication and organizational skills

Enjoys a virtual, global team environment

Interested in joining a small founder team

Advantages

You want to play a big part in a small but profitable company that is an industry leader

You do your best in a setting where excellent work is what's valued—not face time (a good work‑life balance is just how we do things!)

You value authenticity and a work environment that values who you are and what you can do

You're looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on‑your‑toes thinking

You want to work alongside a diverse group of people who are passionate, friendly, and helpful

We have been a fully remote team from the start 6+ years

A strong commitment to work‑life balance. We provide flexible work and vacation time

Generous paid time off and flexible work‑from‑home policies

Offer the ability to take educational courses and support your continuous learning

Continuous merit‑based pay increases

Stipend paid parental family leave policies to support you during major life events

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📌 ResponsiveAds Ad Format & Template Product Management Lead (British Columbia)
🏢 ResponsiveAds
📍 British Columbia