Step into a pivotal role at Dialogue as a Lifecycle Marketing Manager, shaping member journeys to enhance engagement and satisfaction. Focus on leading strategies that drive awareness, conversion, and retention through multi-channel approaches.As the Lifecycle Marketing Manager, you will report to Sally Habashy and own the roadmap for member marketing. This position requires 8+ years in B2C lifecycle marketing and experience with marketing automation tools like Braze or Klaviyo. You’ll strategize and execute campaigns while optimizing conversion across various lifecycle stages through structured experimentation.Key Responsibilities:
Build and maintain the member marketing roadmap
Develop multi-channel marketing strategies for engagement




Support copy development for lifecycle initiatives
Optimize conversions through structured experimentation
Manage campaign budgets and marketing spendRequirements:
8+ years in lifecycle marketing or member engagement
Experience with marketing automation platforms
Proven track record in cross-functional collaboration
Comfortable with strategy and execution
Data-driven with a focus on improvementLead member marketing initiatives and significantly impact Dialogue's engagement efforts.#J-18808-Ljbffr

📌 Lifecycle Marketing Manager At Dialogue Toronto
🏢 Dialogue Technologies
📍 Toronto