Join Float as a Senior Product Marketing Manager, enhancing product adoption at one of Canada’s fastest-growing fintechs. Leverage your skills to craft strategic narratives that resonate across customer experiences.As an individual contributor, you will lead initiatives from conception through execution, closely collaborating with the Product, Sales, and Marketing teams. Your role is not limited to product launches but extends across acquisition, activation, and expansion phases ensuring comprehensive adoption strategies. Make a tangible impact by aligning commercial tactics with customer insights to drive measurable success.Key Responsibilities:
Create and implement effective product adoption strategies
Craft explicit, differentiated messaging for customers




Support ongoing lifecycle and growth initiatives
Partner with teams to execute solid marketing campaigns
Utilize data to inform and optimize strategiesRequirements:
Experience in Product Marketing or related roles
Robust capability to drive measurable product outcomes
Excellent messaging and storytelling skills
Experience with multi-product or platform businesses
Ability to work collaboratively across different departmentsBring your expertise in product marketing to Float and make a significant impact on user adoption.#J-18808-Ljbffr

📌 Float: Senior Product Marketing Expert Toronto (Canada)
🏢 Float
📍 Canada