Agency
Momentum

Job Function
Consulting

Job Subfunction
Sponsorship and Talent Consulting

Job Description
Momentum Worldwide is looking for an ambitious, critical thinker with sponsorship marketing experience and passion for pursuing meaningful insights to impact brand communications. Our Senior Associate, Partnerships will be responsible for providing strategic counsel to guide clients' sponsorship investments within the world of sport, entertainment & lifestyle. This is an exciting opportunity for innately curious individuals looking to hone subject‑matter expertise as part of the fast‑growing strategy discipline in an award‑winning creative brand experience agency.

HERE'S WHAT YOU'LL DO (RESPONSIBILITIES)

Supports, and in some cases manages, sponsorship analytics deliverables

Defining success and benchmark goals for new programs including sponsorship evaluation methodology, measurement reporting and KPI development

Scorecard development

Drives development of agency documents including sponsorship analysis playbook

Support agency sponsorship tool development

Manages client deliverables related to sponsorship strategy

Develops and delivers strategic POVs/sponsorship evaluations and presentations through effective use of creative storytelling and qualitative and quantitative analyses

Audits current investments and provides optimization recommendations and roadmaps

Analyzes complex datasets to ensure clients sponsorship investments are strategically aligned

Segmentation Analysis, looking at ways to segment audiences and identifying connections across various marketing channels

Strategic prioritizing of strategies and recommendations based on ROI calculations

Supports client-servicing on all elements of the sponsorship lifecycle

Drives day‑to‑day client communication as needed

Develops and cultivates junior‑to‑mid‑level client relationships, using both initiative and judgment to adapt communication to the appropriate levels of the organization.

Liaison with Business Leadership team





Responsible for partner relationship and rights management

Develops sponsorship agreements in collaboration with client's legal departments

Coordination of standardized processes for vehicle and financial logistics

Maintains pulse on industry trends and category developments

Research lead to help craft thought leadership pieces including industry POVs and case studies

Knowledge mapping and insights creation through third party and client data

Collaborates with inter‑disciplinary agency teams and external stakeholders

Contribute SME and insights to drive ideation for creative brand activations alongside teams of business leaders, strategists, creatives, and integrated producers.

Leverage creative problem‑solving ability to aid in the agency's development of solutions to solve client's brand and business challenges.

Conduit to working relationship among disciplines within Strategy & Insights Collective such as Research, Strategy, Measurement & Analytics

Contribute to various internal and external projects related to both existing clients as well as recent business efforts (RFP responses/pitches/etc.)

HERE'S WHAT WE'RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)

Bachelor's degree preferred; advanced degree and curriculum focus in math, data sciences or statistics a plus

Knowledge and passion to work in the sports & entertainment industry with 2-4+ years relevant experience at an agency, sports/entertainment property, media company and/or brand with background in sponsorship marketing, evaluation, KPI measurement, and/or data analytics; proven ability to work with and understand large datasets,



considered to be an asset

Familiarity with the structure of sponsorship agreement, considered to be an asset

Knowledge/experience within the automotive industry, considered an asset

Proven ability to develop and deliver Powerpoint presentations, reports, and other deliverables to clients and other internal/external stakeholders

Experience in developing proposal/contract evaluations, measurement plans, and/or frameworks, considered to be an asset

Excellent understanding of advanced web searching techniques

Strong Proficiency within Microsoft Excel (e.g. Crosstabbing, Graphing, etc.)

Strong Proficiency within Microsoft Powerpoint/Keynote (Graphing, Formatting, etc.)

Working knowledge of syndicated (MRI Simmons/Scarborough) and custom survey research and analysis a plus

Strong project management, organizational and strategic thinking skills

Detail‑oriented and articulate with strong communications skills

Ability to be comfortable and efficient working in a fast‑paced environment often requiring flexibility to deal with changing priorities and deadlines

Highly motivated and capable of both working independently and with a team

Supports training and development of other staff members where appropriate

About Us – Momentum Worldwide
Momentum is an agency of doers. We make the industry’s most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans. We do it by bringing people closer to what they love, in original and unexpected ways. Whether it’s a physical activation, a virtual experience, or a piece of unique branded content, it’s all part of what we call the Total Brand Experience — ideas that solve business challenges, through best‑in‑class Consulting, Strategy, Analytics, Experience Design, and Production. We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.

Salary: $60,000 – $75,000

#J-18808-Ljbffr

📌 Sr. Associate Partnerships (Ontario)
🏢 Momentum Worldwide
📍 Ontario