Job Description The Guest Retention & Engagement team oversees email, website, mobile app and other owned channel content marketing for WestJet. This role is the electronic messaging voice of WestJet. It represents our brand in millions of direct interactions with guests. These interactions can include promotional offers and information about upcoming travels or Rewards membership. This is a specialized role requiring a combination of marketing and technical skills, and a strong background in creating digital marketing experiences. This role requires analytical skills to evaluate campaign performance and to develop testing strategies to continuously optimize performance across the owned channels. The Channel Strategist role includes the opportunity to join a strong team of passionate WestJetters within the Marketing team.
Responsibilities Creation and execution of email and multi-channel communication programs via Marketing Automation technology including setup of campaigns in tools, QA/testing, execution and reporting
Analysis of current communications (marketing and transactional) and provision of recommendations for improvement
Engage with support teams and agencies to develop any new templates or concepts required
Troubleshoot technical issues related to HTML templates, list segmentation, workflow configuration and other aspects of digital communication executions
Review deliverability performance for communication systems and work with appropriate teams or partners to optimize
Stay up to date on and recommend marketing channel best practices for strategy, design and testing of digital campaigns including email, online display, social and push notifications
Support areas across WestJet in the development and execution of ad hoc emails (e.g., Guest Relations, Guest Experience, Rewards)
Earn the confidence of key stakeholders through demonstrated success and strong relationships, becoming a trusted business partner
Learn continuously and help team members and stakeholders learn too




Qualifications & Experience Education: Marketing or Communications is an asset
Experience: 2–4 years of marketing in a role focused on email or digital channel marketing
Technical skills: Experience with an Email Service Provider, Marketing Automation system (preferably Adobe Campaign, Oracle Responsys or Salesforce ExactTarget), and a digital analytics platform (preferably Adobe Analytics). Ability to write technical requirements and liaise with IT and support teams during development and UAT
Marketing skills: Experience in digital marketing including email, website, display, push messaging and in-app messaging. Strong understanding of database concepts and segmentation. Ability to identify audience segments and opportunities; knowledge of email deliverability best practices
Business acumen: Excellent communication and interpersonal skills with the ability to manage multiple projects, meet deadlines and work under pressure. Ability to work independently as well as part of a team. Proactive, energetic with an inquiring mind and the ability to work under tight deadlines
Fun: We pride ourselves on a fun and friendly customer focus. We take our jobs seriously, but not ourselves
Perks A fun and friendly culture with colleagues who work together to win
Travel privileges for you and your family, effective from your start date
Savings and benefits programs that are flexible to meet your needs
Our safety promise Safety and security are a core value at WestJet. All roles identified as safety-sensitive are required to pass a pre-employment alcohol and drug test per WestJet policy.
Our commitment to diversity, equity and inclusion We embrace what makes each of us unique and welcome diverse skills, experiences and backgrounds. WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at [email protected].
For more information about WestJet, please visit westjet.com/aboutus.

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📌 Email Channel Strategist - 12 Month Term (Alberta)
🏢 Westjet-Airline
📍 Alberta