Directive Consulting is a performance marketing agency for SaaS and tech companies that delivers paid media, SEO, CRO, and video services using a proprietary “Customer Generation” methodology focused on SQLs and customers rather than MQLs.

The Paid Strategist (internally Senior Account Strategist, Paid Media) is a client‑facing role responsible for day‑to‑day client deliverables, creating custom client strategies, and communicating with clients and internal stakeholders on paid media execution. In this role you will gain experience building high‑performing paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

Oversee and lead a collection of paid media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to align on tasks, quality, and improvements

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Create, maintain and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing accuracy within a CRM

Understand the value of programmatic campaigns

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are met

Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, focusing on keyword research, ad copywriting, audience targeting and maximizing ROI

What You Offer

3+ years experience working at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization





Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions

Drive results and measure via OKR

Proven and measurable success with mid‑market or enterprise accounts

Unique perspective on driving value for SaaS

Translate and articulate strategy and tell stories with data

Competitive and curious mindset; true problem‑solver

Live on the cutting edge of the industry, continually looking for growth opportunities and sharing insights

Organize, prioritize and manage multiple projects simultaneously

Quality‑obsessed and not lost your soul for advertising

Driven to stay ahead of industry trends, including learning how AI and automation enhance marketing and operations

Travel to visit clients approximately once per year per client or as needed

What Success Looks Like

Embed core values through every interaction, internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department OKRs such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making relative to strategic direction for accounts

What We Offer
We have a set living wage at Directive

Medical, dental, vision plans, disability and life insurance coverage that fit your lifestyle; 100% employer‑paid plan for you and 50% contribution for dependents

Mental – Access to certified therapists through Spring Health, membership to Headspace





Physical – Gympass

Time Off – Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leave

Financial – Traditional and Roth 401(k) with a 3% company match

Bonus – Annual bonus based on tenure, scaling in total amount over time

Annual anniversary trip with peers and executive leadership for fun and entertainment!

Work Workplace Requirements
As a remote‑first company you may work from anywhere in the US, with the option to use our state‑of‑the‑art office in Irvine, California. Some positions may accommodate global locations (Canada, UK, Australia) if you are authorized to work in that country. You will primarily collaborate via virtual meetings (Zoom) and Slack.

This role operates 100% virtually from your home office. You will need a laptop (PC or Mac), software platforms and other office productivity tools. You must remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access and a professional background.

To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional Information / EEO Statement
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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📌 Senior Paid Media Strategist (Remote Canada) (Manitoba)
🏢 Directive
📍 Manitoba