The Western Standard is the independent voice of the Current West, dedicated to delivering unbiased and high-quality content.
Role DescriptionThe Western Standard is seeking a highly driven and creative Digital Marketing & Social Media Manager to join our team in Calgary. This role is ideal for someone who understands the digital landscape, knows how to grow audiences online, and can build campaigns that convert readers into subscribers and donors.
The ideal candidate is experienced, proactive, and results-oriented. You’ll be responsible for owning our digital presence—from managing social media and email campaigns to coordinating digital fundraising and marketing initiatives.
Responsibilities include:
Managing and growing all social media accounts (X, Facebook, Instagram, LinkedIn)
Creating and scheduling content, monitoring performance, and optimizing for growth and engagement
Running and reporting on paid social campaigns to drive traffic, subscriptions, and fundraising
Writing marketing emails for newsletter promotion, subscription campaigns, and fundraising pushes
Managing MailerLite email campaigns from concept to send, including list segmentation and performance analysis




Leading digital campaigns to promote editorial content, subscriber offers, and donation drives
Implementing SEO strategies in collaboration with editorial and technical staff
Supporting the planning and promotion of in-person fundraising events
Brainstorming and executing campaign ideas to drive brand growth, readership, and revenue
Assist with content management system (CMS) tasks.
Are focused on outcomes and constantly look for ways to improve campaign performance
Have experience with X, Facebook, Instagram, and LinkedIn—both organic and paid
Are proficient with MailerLite or similar email marketing platforms
Are a solid writer who can craft copy that converts across multiple channels
Are organized, independent, and comfortable working in a fast-paced news setting
Are familiar with the Western Standard brand and understand what we bring to the broader Canadian media landscape
Support the mission of building an independent Western Canadian media outlet
This is a full-time, in-office position based in Calgary.
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📌 Digital Marketing & Social Media Manager Winnipeg
🏢 Western Standard
📍 Winnipeg