Drive impactful marketing strategies for Uptown, a premier mixed-use property managed by SHAPE in Victoria. This senior role focuses on brand presence, community engagement, and digital marketing strategies.

As a Senior Marketing Manager, you will report directly to the General Manager, shaping Uptown's marketing plans, campaign development, and creative initiatives. Your expertise in social media, graphic design, and community engagement will enhance Uptown's positioning. You'll collaborate with tenants and internal teams to ensure successful execution of marketing efforts, focusing on generating both social and financial value.

Key Responsibilities:
• Develop and manage Uptown's marketing plan annually
• Align strategies with leasing goals and tenant mix




• Identify trends in mixed-use and community-driven marketing
• Communicate with stakeholders effectively and confidently
• Manage the social media presence and content creation

Requirements:
• 5+ years in marketing or brand roles
• Strong graphic design skills using Adobe Creative Suite
• Innovative thinker with exceptional communication skills
• Proven experience in multi-channel marketing plans
• Background in retail or mixed-use environments

Elevate Uptown's brand through creative marketing, strategic planning, and dynamic community engagement.
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📌 Senior Marketing Manager at SHAPE (British Columbia)
🏢 SHAPE
📍 British Columbia