Lifecycle Marketing Automation Lead at Arc'teryx (British Columbia)

Lifecycle Marketing Automation Lead at Arc'teryx (British Columbia)

12 Aug
|
Arc'teryx
|
British Columbia

12 Aug

Arc'teryx

British Columbia

Drive customer engagement at Arc'teryx as their Lifecycle Marketing Automations Lead. Oversee content strategies and lifecycle programs in a hybrid role based in North Vancouver.

This temporary position is vital for executing acquisition, retention, and reactivation strategies. With a focus on data-driven initiatives, you will enhance customer lifetime value by partnering with Global CRM and Technology teams. This role emphasizes collaboration and creativity, ensuring seamless omnichannel guest experiences.

Key Responsibilities:
• Lead content strategy and execution for marketing automation
• Collaborate with cross-functional teams for measurable outcomes
• Leverage Salesforce Marketing Cloud for optimization
• Drive experimentation across lifecycle initiatives
• Monitor and report on marketing KPIs and insights

Requirements:
• Bachelor's degree in marketing or related field
• 6+ years in lifecycle or CRM marketing
• Solid skills in Salesforce Marketing Cloud
• Proven project management experience
• Detail-oriented with expertise in A/B testing

Join Arc'teryx in this dynamic role, where your strategic vision will shape customer relationships.
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📌 Lifecycle Marketing Automation Lead at Arc'teryx (British Columbia)
🏢 Arc'teryx
📍 British Columbia

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