Position Summary
Fitness World is looking for a Growth Marketing Specialist to own the full-funnel consumer journey — from first touch through conversion and into member lifecycle. This role sits at the intersection of automation, campaign execution, and data: you'll build and optimize the systems that turn leads into members and members into advocates, across our 18 clubs. You'll work inside our CRM stack (Klaviyo, ABC Ignite, Trainerize) to design lead nurture flows, write, design and execute campaigns, and connect marketing activity to real club-level performance.

Richmond, BC

MARKETING

Full-time

Aug 05, 2026

Yearly: $60000 - $70000

Key Responsibilities
Lifecycle & Automation

Own and optimize automated email and SMS journeys across all lifecycle stages — lead nurture, enrollment offers, flash sales, onboarding, retention

Build and deploy campaigns in Ignite Sales and Klaviyo, and map how they hand off to each other

Troubleshoot and connect systems that don't talk to each other natively — using tools like Zapier to bridge gaps (e.g., Gravity Forms → Klaviyo → Ignite Sales)

Continuously test and refine messaging, timing, and segmentation based on performance data

Copywriting & Creativity

Own the brand voice across the funnel and write copy that inspires action, not just informs

Write email, SMS, and landing page copy that adapts by lead stage and segment without losing a consistent voice

Continuously push the boundaries — test new language, hooks, and formats to find what actually moves people at each stage of the journey

Website & Digital Presence





Partner with external digital marketing and web development teams on conversion optimization and site maintenance

Support FW mobile app content (challenges, perks, member communications)

Local Marketing & Launch Support

Support new club presale and launch sequences end-to-end (landing pages, nurture, referral mechanics, launch-day execution)

Build toolkits and rollout materials to support local club marketing efforts

AI & Tooling

Explore and pilot AI tools to speed up campaign build, copy drafting, and reporting

Recommend where AI can remove manual steps in our automation or content workflows, and help implement it

Stay current on AI marketing tools relevant to CRM, lifecycle, and content work

Reporting & Insights

Analyze funnel and campaign performance (conversion by stage, SMS/email performance, closing ratios) and catch data integrity issues before they mislead decisions

Maintain performance reporting and turn it into recommendations, not just numbers

Track competitive and industry trends

Qualifications
Must-Have

2–4+ years in growth, lifecycle, or performance marketing with hands-on CRM/automation ownership (Klaviyo, HubSpot, or similar)

Comfort working across multiple systems that require manual reconciliation — you like finding where data breaks and fixing it





Solid analytical instincts — you can read a conversion funnel and know which number is misleading you

Excellent, precise written communication

Bias toward execution: you'd rather ship the automation than write another strategy deck about it

Nice-to-Have

Experience with fitness, membership, subscription, or multi-location retail businesses

Zapier or similar integration tool experience

Comfort analyzing dashboards and campaign data at a granular level

Valid Class 5 driver's license and willingness to travel to club locations

Why Join Fitness World?

Work with a passionate, innovative team where your creativity makes a visible impact every day

See your designs live across gyms, digital platforms, and major campaigns that inspire healthier living

Enjoy opportunities to grow your skills in design, marketing, and beyond

Be part of a local brand that’s evolving and expanding—your work helps shape the future of Fitness World

Our Perks

Competitive compensation

Group benefits (dental, extended health & travel)

Complimentary membership to all locations (16 & growing) for you and one other

Discounted personal training, supplements and retail clothing

Collaborative open office

Our Values

Passionate: We put our all into everything we do & empower each other to be our best selves every day.

Inclusive: We welcome everyone to be part of our world & pride ourselves in being a community for all.

Fun: We laugh, smile, & enthusiastically have a good time, all the time.

Community: We work, sweat & give back together, creating connected communities inside & out

#J-18808-Ljbffr

📌 Growth Marketing Specialist (British Columbia)
🏢 Fitness World Canada
📍 British Columbia