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@2026 TikTok
Commercial product (ads)
Location: Toronto
Employment Type: Regular
Job Code: A157250A
Responsibilities Identify opportunities to drive adoption of TikTok ad products that enhance the experience and meet client objectives.
Define the Go-to-Market and sales enablement strategy, manage the product lifecycle end-to-end, and collaborate with cross-functional teams to deliver effective training, marketing, operational processes, and demand-generation efforts.
Analyze market trends, diagnose business challenges, identify client needs, and develop both short- and long-term strategies to grow adoption and revenue.
Lead alignment and execution across key stakeholders to deliver on Go-to-Market priorities.
Partner with global product teams, vertical activation teams, centers of excellence, business marketing, learning & development, and other stakeholders to ensure market readiness and ongoing product success.
Qualifications Minimum Qualifications Years of direct experience in product marketing, strategy & operations, or a related field, with a proven track record of managing the go-to-market strategy of a product or portfolio of products from early testing through launch and sustained growth.
Strong track record of influencing product teams, executive leadership, and cross-functional partners.
Comfortable engaging with both technical and business stakeholders at all levels.
Excellent problem-solving skills with the ability to define challenges and propose effective solutions.
Outstanding documentation,



presentation, communication, organizational, and analytical skills, with experience applying them in cross-functional and global contexts.
Preferred Qualifications 5+ years of experience in performance advertising.
Experience with global product-led growth initiatives scaling from launch to more than $100M in revenue.
In-Office Policy Please note we're currently working in the office 4x a week and will be transitioning to 5x a week in the office starting September of this year.
The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.
Job Information About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our creative product is built to help people authentically express themselves, discover and connect – and our global,



diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

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📌 Product Marketing Lead, GTM - Canada (Ad-Sales) (Ontario)
🏢 TikTok
📍 Ontario