The Role
Havenly Brands is looking for a Senior Manager, Lifecycle Marketing to own CRM and lifecycle strategy across our portfolio of seven home brands: Havenly, Interior Define, Burrow, The Citizenry, The Inside, St. Frank, and The Expert. This is a chance to uplevel the strategic and business impact of our program — building out journeys, cross-brand programs, and an AI-forward CRM stack for a fast-growing, multi-brand portfolio.

What You’ll Own

Lifecycle and CRM strategy across all seven Havenly Brands properties — email, SMS, and push — including journey architecture, tenure-based lifecycle states, and re‑engagement/win‑back programs

Day‑to‑day management and development of a team (planned to consist of one or two associates, plus indirect direction of a nearshore execution team)

Cross‑brand lifecycle programs: identifying and building journeys that move customers across the Havenly portfolio, not just within a single brand

Channel expansion: scaling SMS and push from where they are today into full lifecycle channels

New journey strategy and build sequencing across brands, in partnership with Product and Engineering

Campaign calendar oversight across brands and channels, coordinating timing, sequencing, and deployment with Brand and Creative

Brand voice integrity across the portfolio — running shared lifecycle infrastructure and cross‑brand programs without flattening seven distinct brand voices into a single house tone

Measurement and reporting cadence: consistent, clear, and actionable performance narratives to leadership

Deliverability and list health across seven sending domains — sender reputation, consent hygiene, sunset policies, and the operational discipline that keeps inboxes open as we scale volume

Compliance across email and SMS (CAN‑SPAM, CCPA/GDPR, TCPA) - including consent capture, preference management, and audit‑readiness as SMS volume grows

Vendor and platform relationships (Braze, and evaluation of adjacent tools)

What You’ll Drive

Bring dedicated focus and ownership to lifecycle — journey strategy, segmentation, and program build — as its own discipline rather than a shared responsibility

Hit first‑purchase conversion and LTV targets across the portfolio, understanding how lifecycle contributes at each stage of the customer relationship

Deploy AI tools (Claude, Braze AI features) to build and continuously improve an AI‑powered knowledge base and automation layer for email marketing — this is a strategic priority for the team, not a nice‑to‑have





Design and run incrementality tests (holdouts, geo tests) to prove what lifecycle is actually driving, in partnership with Data & Analytics

Query and interpret customer and order data in Snowflake to inform strategy, not just to execute campaigns

Extend our AI lifecycle stack — a knowledge base of what has and hasn’t worked historically, plus automation that suggests campaigns, drafts briefs, and generates creative. Your job is to make this layer smarter, faster, and more embedded in how the team works day to day

Build a cross‑brand lifecycle point of view: how customers move between brands, and how lifecycle can support that without cannibalizing single‑brand performance

Partner closely with the VP of Growth Marketing on org structure, prioritization, and where lifecycle sits relative to acquisition

What You’ll Bring

5-7+ years in lifecycle, CRM, or retention marketing, with at least 1-2 years managing direct reports

Experience owning lifecycle/CRM across multiple brands or business lines

Technical fluency with ESPs — Braze, HubSpot, and/or Klaviyo — and comfort managing people who build in the platform, even if you’re not building it yourself day‑to‑day

Familiarity with Rockerbox or similar attribution/measurement tools, and a point of view on incrementality testing

Triggered email expertise (welcome series, journey audits across brands)

Robust analytical instincts: comfortable in Snowflake or similar, and able to translate data into a clear testing and journey roadmap

Experience building or rebuilding a lifecycle program, not just optimizing an existing one

Comfort with AI tools as a genuine workflow accelerator — for the team’s output and your own

DTC e‑commerce background required

Multi‑brand experience strongly preferred

About You

You think in journeys and funnels, not lists and blasts

You understand consumers — you balance data with real consumer insight, not just what the numbers say

You’re a builder: you’ve stood up lifecycle programs from a weak or nonexistent foundation and know what “good” looks like

You develop people: your team knows what’s expected of them and gets better because you invest in them





You’re comfortable being hands‑on with data and platforms while still owning the strategic narrative

You believe AI is changing this job fast and you’re already using it to move faster and think better

You’re energized by multi‑brand complexity: different funnels, different customer relationships to the brand, different lifecycle maturity is a feature, not a bug
You’re a strong communicator who can translate performance data into insight for both your team and senior stakeholders

At Havenly, we’re building with AI as part of how we work.
We’re looking for people who are genuinely curious about AI-assisted tools and eager to adopt them; this is about curiosity as much as existing expertise.

The Details

Employment type: Full‑time, exempt.

Location: On‑site with strong preference in our Denver, CO office.

Benefits: competitive compensation, generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly‑specific perks: free design services, furniture discounts, and merchandise/anniversary credits.

Work authorization: Applicants must be currently authorized to work in the United States on a full‑time basis. We do not offer any sponsorship.

Interview Process

Introductory Interview: with Mo McGinnis, Director of People & Culture or Brenna Kalish, Senior Talent Acquisition Partner. A chat to learn about your experience, what you’re looking for next, as well as a chance to ask any questions. (15 minutes)

Manager Interview: with Stang Gappa, our VP of Growth. A deep dive into the specifics of the role and how your expertise fits. (60 minutes)

Technical Interview with Jake Meier, our COO/CTO. (45 minutes)

Consumer Insights & Strategy Interview with Lee Anne Blake, our Chief Commercial Officer. (45 minutes)

Experiential & Team Interview: with a variety of team members. This can include a take-home project, case interview, and/or live working session. You’ll meet with teammates, cross‑functional partners, direct reports, or execs. (75 minutes)

Leadership & Strategy Interview with Lee Mayer, our CEO.

Offer!

Equal Opportunity
Havenly is an Equal Opportunity Employer. Havenly’s employment decisions are made without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

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📌 Senior Manager, Lifecycle Marketing (Ontario)
🏢 Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)
📍 Ontario