Lead Uptown's marketing strategy and brand presence as a Senior Marketing Strategist managing digital channels and community activations in Victoria. This role demands creativity in placemaking and social media.

As a key individual contributor to Uptown, you will shape the marketing strategy and enhance brand visibility, reporting to the General Manager. You will utilize your expertise in social media, graphic design, and marketing campaign management to support a thriving mixed-use property. Your proficiency will drive tenant engagement and property growth within a dynamic market.

Key Responsibilities:
• Develop and manage Uptown’s annual marketing plan
• Align strategy with leasing goals and asset positioning




• Identify retail trends to keep Uptown culturally relevant
• Partner with tenants to ensure collaborative marketing efforts
• Communicate strategies clearly with all stakeholders

Requirements:
• 5+ years in marketing or creative roles
• Proficient in Adobe Creative Suite
• Strong communication skills for presentations
• Experience with multi-channel marketing plans
• Ability to manage projects in a fast-paced setting

Drive Uptown’s marketing excellence and creative brand presence with your innovative strategies and design skills.
#J-18808-Ljbffr

📌 Senior Marketing Strategist at Uptown (British Columbia)
🏢 Shape Properties
📍 British Columbia