About exacare ai exacare ai is a leading health tech company on a mission to build the AI operating system for post-acute care.

Our platform turns messy, unstructured referral packets into clear clinical insights and next steps, so teams can make faster, safer placement decisions with less administrative burden.

Today, exacare ai powers more than 2,000 facilities, and is growing rapidly.

We recently raised a $30M Series A led by Insight Partners, and are bringing world-class talent together to transform healthcare.

If you like building, learning, and want to make a real impact, come join us! About the Role Were hiring our first Growth Marketing Manager to join our newly established Growth team.

This is a true 0 1 role at the center of our GTM motion: youll help define the playbook, build the engine and campaigns, and scale what works, with the ultimate goal of driving pipeline and revenue.

Were looking for a high-agency builder who wants real surface area someone whos excited to be involved everywhere (channel strategy, creative, ops / analytical, sales) and build a repeatable growth machine from scratch.

This is a low ego, high output environment.

Youre the kind of person who loves building, always wants to learn, is continually experimenting, and most importantly, wants to have fun while making a real impact.

What Youll Do Influence pipeline: Take accountability for marketing-sourced and marketing-influenced pipeline.

Build the bottoms-up plan, run a weekly operating cadence, and make clear calls on what to scale, iterate, or stop in partnership with Sales / Rev

Ops.

Build the 0 1 growth engine: Stand up the foundational system well scale what tools we use, campaign calendar, channel mix, experimentation process, and reporting.

It wont be perfect on day one; youll make it useful fast, then better over time.

Run integrated campaigns + ABM with Sales: Create and ship campaigns that generate pipeline in a multi-stakeholder, sales-led world.

Partner with Sales / Rev

Ops on ICP + target accounts, orchestrate account plays, and work with Content to arm outbound with proof, talk tracks, and assets that convert.

Own acquisition channels + conversion paths: Manage paid search, paid social, and other new channel experiments end-to-end (targeting, creative testing, budgets, landing pages),



while improving conversion across the entire funnel.

Own lifecycle + Hub

Spot automation: Build segmentation, nurture, reactivation, scoring/routing, and reporting inside Hub

Spot.

Keep leads warm, increase speed-to-lead, and make lifecycle visibility real (even when the data is messy). AI-first approach: Build the new playbook for modern growth marketing to move faster and do more with less, with tools and systems that reflect whats best-in-class tomorrow, not today.

The goal isnt using AI; its building a growth machine that compounds.

What Youll Bring Experience: 4-6 years of experience, with ideally 1-2 years of experience in B2B SaaS growth / demand gen / performance marketing (sales-led preferred, but not required).

Pipeline-first mindset: Proven track record driving measurable pipeline through campaigns, paid acquisition, lifecycle, and / or ABM not just top of funnel activity.

Strong paid toolkit: hands-on experience owning paid search and paid social (audience / keyword strategy, creative testing, landing pages, efficiency optimization), and a desire to explore / test new acquisitions channels. ABM + Sales partnership experience: Experience building account plays with Sales / Rev

Ops (ICP, target lists, outbound enablement, lead scoring) and a desire to leverage new-school ABM tools (e.g., Clay, etc.).

Lifecycle + automation fluency: Strong operator in Hub

Spot (or similar systems), including segmentation, workflows, scoring / routing, nurture, reporting, and comfortable improving messy attribution over time.

Builder energy: Youve created structure from ambiguity systems, processes, and tooling that scales without slowing execution (or you have a desire to do so).

Analytical mindset: You are analytical at your core, understand the pitfalls of attribution, comfortable building reporting, and most importantly, data-smart and data intuitive (i.e., knowing the difference between what matters and what doesnt).

Low ego,



high output: You ship, you iterate, youre direct and collaborative, and you dont need perfect conditions to make progress (+ you want to have fun while working).

Bonus Points You believe mindset and capabilities matter more than a resume You are comfortable with early-stage messiness and chaos You are comfortable being a full-stack marketer You have a high ownership, analytical background (e.g., consulting, banking, ops, etc.) Benefits + Perks Competitive salary and equity in a high-growth startup Flexible PTO, take what you need Medical, dental, and vision coverage Great startup culture, including company off-sites High-achieving team, including ex-Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and more An insight into our Core Values Only the best belong here We are unapologetic about talent.

This should be the best team you have ever been on.

Protecting that standard is how we honor each others time, ambition, and craft.

We work even harder to keep our partners than we did to earn them initially The work does not stop when a customer first onboards to our platform.

It deepens over time.

We partner with operators, listening and learning about real problems, and translate that into solutions that help them succeed in practice.

We earn trust through consistent delivery.

We keep the patient downstream of every decision At the end of the day, this is about the patient.

We get there by deeply respecting and reflecting on our purpose: to develop software that aids teams in delivering better care.

Raise the bar on ownership We grow because people here go beyond the minimum.

We invest extra effort, care, and ownership into what we build.

The world is moving quick.

We move faster.

This is a race.

We work hard, we move early, and we stay ahead of problems and competitors.

If we slow down, someone else will pass us.

Radical candor, zero politics We say whats true, early, and we keep communication direct and clean so the team can move.

Bring valuable vibes and win together We win as a team.

We bring energy, support each other, and make the workplace somewhere people are excited to show up.

If this sounds like you, we''d love to have a chat! #LI-Hybrid PI85522846b9e8-30511-40136498

📌 Growth Marketing Manager (Toronto)
🏢 ExaCare
📍 Toronto