About Ontario Bulk

Ontario Bulk Inc. is a specialized transportation company providing transportation and logistics solutions across Canada and cross-border into the United States.

Our core capabilities include liquid bulk, tanker transportation, food-grade products, chemicals, asphalt, dry bulk and other specialized transportation services.

We are looking for a highly capable SEO, Content & Digital Marketing Manager to take ownership of Ontario Bulk’s digital presence, content strategy and organic growth.

This is not simply a social media management position.

The purpose of this role is to make Ontario Bulk highly visible, highly credible and difficult to overlook within the transportation industry.

We want customers, manufacturers, shippers, logistics professionals and potential partners searching for specialized transportation solutions to continually encounter Ontario Bulk through Google, LinkedIn, industry content, social media, video and our website.

The successful candidate will help build a digital presence that reflects a sophisticated, established and growing transportation company.

The Objective

The primary objective of this position is to increase Ontario Bulk’s visibility and generate qualified business opportunities.

Ontario Bulk may not be the largest transportation company in Canada today, but our digital presence should compete with companies significantly larger than us.

We want to build a brand that appears:

- Established
- Knowledgeable
- Professional
- Active
- National in reach
- Specialized
- Trusted
- Operationally capable
- Relevant within the industries we serve

Every piece of content should reinforce that position.

When a potential customer researches liquid bulk transportation, tanker trucking, food-grade transportation, chemical transportation, dry bulk, cross-border transportation or another service we provide, we want Ontario Bulk to be one of the companies they discover and remember.

The ultimate goal is simple:

Get Ontario Bulk in front of companies that need our services before they know who to call.

The Role

You will report directly to the Founder and will be responsible for building and managing Ontario Bulk’s digital presence across search, website content, social media, photography and video.

You will be expected to understand both the creative and analytical sides of digital marketing.

One day you may be researching keywords and improving a service page.

The next day you may be interviewing the Founder about an industry topic and turning that conversation into a compelling LinkedIn article.

Another day you may be photographing tanker equipment, writing a customer-focused case study, creating a long-form blog article or analyzing Google Search Console data.

We are looking for someone who can take ownership rather than wait for instructions on every piece of content.

Copywriting & Long-Form Content

This is one of the most important responsibilities of the position.

We are looking for an excellent writer.

The successful candidate must be able to take transportation topics that may appear technical or operational and turn them into compelling, insightful and engaging content.

You will be responsible for creating:

- Long-form website articles
- SEO-focused blog posts
- LinkedIn articles
- Long-form LinkedIn posts
- Founder thought-leadership content
- Company stories
- Industry commentary
- Educational transportation content
- Service pages
- Landing pages
- Customer success stories
- Case studies
- Project profiles
- Fleet and equipment stories
- Website copy
- Social media copy
- Video scripts
- Headlines and campaign concepts

Content should not sound generic, corporate or templated.

We want writing that is confident, intelligent, engaging and worth reading.

A robust candidate should be capable of taking a topic such as:

“What manufacturers should know before selecting a liquid bulk transportation provider”

and developing it into a genuinely useful piece of content that demonstrates Ontario Bulk’s expertise while creating an opportunity for a prospective customer to discover the company.

Other potential topics could include:

- How liquid bulk transportation works
- Choosing the right tanker carrier
- Cross-border bulk transportation between Canada and the United States
- Food-grade tanker transportation requirements
- How manufacturers can reduce transportation disruptions
- Understanding specialized tanker equipment
- Why dedicated equipment matters
- Transportation considerations for chemical products
- Challenges in asphalt transportation
- Bulk transportation capacity planning
- Supply chain reliability
- Driver safety
- Specialized equipment
- Transportation market trends
- Ontario Bulk project stories

The person in this role should constantly be identifying opportunities to create useful content around the questions our prospective customers are already asking.

Founder & Executive Content

The successful candidate will also work directly with the Founder to develop thought-leadership content.

This may involve:

- Interviewing the Founder
- Turning conversations into written posts
- Ghostwriting LinkedIn content
- Developing opinions and observations into structured articles
- Creating stories around company growth
- Developing industry commentary
- Producing founder-led video scripts
- Repurposing conversations into multiple pieces of content

The objective is to position both Ontario Bulk and its leadership as knowledgeable voices within transportation and logistics.

SEO & Organic Search

You will develop and execute Ontario Bulk’s organic search strategy.

Responsibilities include:

- Keyword research
- Competitor research
- Search intent analysis
- On-page SEO
- Technical SEO monitoring
- Internal linking
- Metadata optimization
- Website structure
- Service page development
- Geographic search strategy
- Content optimization
- Backlink opportunities




- Search ranking monitoring
- Google Search Console management

Our website should increasingly become an information resource for the specialized transportation markets we serve.

Rather than publishing content simply to “have a blog,” every article should have a purpose.

That purpose may be to:

- Rank for a valuable search term
- Answer a customer’s question
- Establish credibility
- Educate a potential shipper
- Support the sales process
- Generate an inbound inquiry
- Build industry authority
- Strengthen Ontario Bulk’s digital footprint

Website Strategy

You will manage and continuously improve the Ontario Bulk website.

Responsibilities include:

- Creating new service pages
- Improving existing pages
- Updating website copy
- Developing landing pages
- Publishing articles
- Improving user experience
- Improving calls-to-action
- Increasing quote requests
- Monitoring website behaviour
- Identifying pages generating commercial interest
- Improving website conversion performance

The website should function as a business development tool, not simply an online brochure.

Google Business Profile

You will manage Ontario Bulk’s Google Business Profile, including:

- Company information
- Photos
- Updates
- Posts
- Reviews
- Responses
- Local search optimization
- Website clicks
- Calls
- Search visibility

Content Creation & Photography

You will regularly capture content from Ontario Bulk’s actual operations.

Company photography and video equipment will be provided where appropriate.

Content may include:

- Trucks
- Tankers
- Trailers
- Loading
- Deliveries
- Terminals
- Equipment
- Drivers
- Facilities
- Fleet additions
- Specialized projects
- Behind-the-scenes operations

You should have an eye for turning ordinary transportation activity into professional brand content.

A truck pulling into a terminal may simply be another delivery operationally.

From a marketing perspective, it may become:

- A photograph
- A LinkedIn post
- An Instagram Reel
- A website project story
- A YouTube Short
- A customer capability post
- Part of a larger article

We want someone who sees those opportunities.

LinkedIn

LinkedIn will be one of Ontario Bulk’s most important marketing channels.

You will be responsible for building both company visibility and meaningful industry engagement.

Content should include a combination of:

- Long-form posts
- Industry observations
- Educational content
- Company updates
- Fleet content
- Project stories
- Equipment explanations
- Customer-focused insights
- Transportation commentary
- Founder content
- Videos
- Photography
- Articles

Our target audience includes:

- Manufacturers
- Shippers
- Transportation managers
- Logistics managers
- Procurement professionals
- Plant managers
- Supply chain leaders
- Transportation brokers
- Freight forwarders
- Industry partners
- Other carriers

The goal is not simply to accumulate followers.

The goal is to place Ontario Bulk in front of the people who influence transportation purchasing decisions.

Social Media

You will manage Ontario Bulk’s presence across:

- LinkedIn
- Instagram
- Facebook
- X
- Pinterest
- YouTube

Not every platform should receive equal effort.

Content and resources should be prioritized according to where Ontario Bulk can generate the greatest brand exposure, customer attention and commercial chance.

Content should be intelligently repurposed across channels rather than recreated unnecessarily.

For example, one strong transportation article may become:

- A website blog article
- A LinkedIn article
- Three LinkedIn posts
- Several short-form posts
- An Instagram carousel
- A video
- A YouTube Short
- Multiple graphics
- An email or sales resource

We want someone who understands how to multiply the value of good content.

YouTube & Video

Responsibilities may include:

- Managing the Ontario Bulk YouTube channel
- Uploading videos
- Writing titles and descriptions
- Creating thumbnails
- Optimizing videos for search
- Creating YouTube Shorts
- Developing video concepts
- Writing scripts
- Repurposing existing footage
- Building a professional video library showcasing Ontario Bulk’s operations and capabilities

Brand Positioning

This role will help shape how Ontario Bulk is perceived online.

The successful candidate should understand that perception matters.

Our digital presence should communicate the scale, professionalism and capability expected of a serious national transportation provider.

This means maintaining:

- Consistent branding
- Strong photography
- Professional writing
- Frequent activity
- High-quality website content
- Industry-specific knowledge
- Clear service positioning
- Strong search visibility
- Consistent messaging

The objective is not to exaggerate or misrepresent the company.

The objective is to ensure Ontario Bulk’s digital presence fully reflects its capabilities, ambitions, professionalism and market reach.

Analytics & Founder Reporting

This is a performance-focused role.

You will report directly to the Founder and provide clear reporting on the growth of Ontario Bulk’s digital presence.

Reporting should include:

SEO

- Organic traffic
- Search impressions
- Search clicks
- Keyword rankings
- Ranking improvements
- Top-performing search terms
- Top-performing content
- Search visibility growth

Website

- Visitors
- Traffic sources
- Landing pages
- Time on site
- Engagement
- Quote requests
- Contact inquiries
- Conversion performance

Google Business Profile

- Searches
- Views




- Calls
- Website clicks
- Direction requests
- Reviews

Social Media

- Impressions
- Engagement
- Audience growth
- Website traffic
- Top-performing content
- Content trends

Content

- Articles published
- Organic traffic generated
- Search rankings gained
- Social engagement
- Leads influenced or generated

Business Impact

Most importantly:

- Qualified inbound inquiries
- Quote requests
- Potential customers generated
- Traffic from target industries
- Services receiving interest
- Marketing channels generating opportunities

We do not want reporting filled with vanity metrics.

We want to understand what is working, what is not working and what we should do next.

Who We’re Looking For

The ideal candidate has experience across several of the following:

- SEO
- Copywriting
- Long-form content writing
- Digital marketing
- B2B marketing
- Content strategy
- Google Analytics 4
- Google Search Console
- Google Business Profile
- WordPress or similar CMS
- Ahrefs
- Semrush
- Keyword research
- On-page SEO
- Technical SEO
- LinkedIn marketing
- Social media management
- Photography
- Video
- Canva
- Adobe Creative Suite
- Basic video editing

Experience in transportation, logistics, manufacturing, industrial services, construction, supply chain or another B2B industry would be considered a strong asset.

Strong Writing Ability Is Required

Applicants should be prepared to provide writing samples.

We are specifically looking for someone who can demonstrate the ability to write compelling long-form content.

We would rather hire an exceptional writer who understands marketing and can deepen their transportation knowledge than someone who knows social media platforms but cannot produce strong content.

What Matters Most

We care about demonstrated ability.

Candidates should be able to show examples of:

- Websites they have helped grow
- SEO improvements
- Articles they have written
- Long-form content
- LinkedIn content
- Social media accounts
- Photography
- Video
- Digital campaigns
- Organic traffic growth

Interview Process

Selected candidates may be asked:

1. Review Ontario Bulk’s current digital presence. What are the five biggest opportunities you see?

2. If you had 30 days to increase Ontario Bulk’s visibility online, what would you do first?

3. Show us a piece of long-form content you are proud of. Explain why you believe it worked.

4. Show us a website where your work contributed to increased organic traffic.

5. If Ontario Bulk wanted to become one of the most visible tanker transportation companies in Canada on Google and LinkedIn, how would you approach it?

Ideal Candidate

You are:

- An excellent writer
- Curious
- Strategic
- Creative
- Analytical
- Highly self-directed
- Comfortable working independently
- Comfortable speaking directly with the Founder
- Able to learn technical industries quickly
- Interested in transportation and business
- Strong at storytelling
- Focused on measurable outcomes
- Constantly looking for content opportunities
- Able to turn technical information into compelling stories

Most importantly, you take ownership.

You should be able to look at Ontario Bulk, understand where we are trying to go and continuously identify ways to increase our visibility without needing every idea assigned to you.

Schedule

Approximately 10-15 hours per week.

This is a hybrid position.

A significant portion of the work can be completed remotely. However, candidates must be able to periodically attend Ontario Bulk facilities and operational locations throughout the Greater Toronto and Hamilton Area for photography, video and content creation.

The schedule is flexible and largely focused on deliverables and results.

Compensation

$30-$40 per hour, depending on experience and demonstrated ability.

There is significant opportunity for increased responsibility, hours and compensation as Ontario Bulk grows and based on the results generated by this position.

Why Join Ontario Bulk?

This is an opportunity to build a company’s digital presence from an early stage.

You will work directly with the Founder and have meaningful influence over:

- Brand strategy
- SEO
- Website strategy
- Content
- Copywriting
- Photography
- Video
- LinkedIn
- Social media
- Search visibility
- Digital growth

You will have the opportunity to watch the company grow and directly see how your work contributes to that growth.

How to Apply

Please submit your resume along with relevant examples of your work.

We strongly encourage applicants to provide:

- Writing samples
- Long-form articles
- LinkedIn posts
- Websites
- SEO results
- Social accounts
- Photography
- Video
- Content portfolios

Please also include a brief response to the following:

If you were responsible for making Ontario Bulk one of the most visible specialized transportation companies in Canada online, what would your first 30 days look like?

Pay: $30.00-$40.00 per hour

Benefits:

- Casual dress
- Flexible schedule
- On-site parking

Application question(s):

- If you were responsible for making Ontario Bulk one of the most visible specialized transportation companies in Canada online, what would your first 30 days look like?
- Have you personally used Google Search Console to improve a website’s search performance?
- Which analytics platforms have you used professionally?
- How many long-form blog articles (500+ words) have you personally written?
- Please provide links to three pieces of content you personally wrote.
- Have you managed a company LinkedIn page?
- Which website platforms have you managed?
- Are you comfortable photographing commercial vehicles and creating content using company-provided camera equipment?
- If you were hired today, what are the first five things you would improve about Ontario Bulk’s online presence?
- What interests you about transportation, logistics or industrial marketing?

Work Location: Hybrid remote in Brampton, ON L6T 5E8

📌 SEO, Content & Digital Marketing Manager (Mississauga)
🏢 Ontario Bulk
📍 Mississauga