Senior Web Content Strategist / Content Migration Lead
Contract | Remote, Canada | Potential travel within Canada
About the opportunity
Aequilibrium is assembling a senior Canadian team for a potential large-scale digital experience modernization initiative involving multiple public-facing websites and a substantial existing content estate.

We are looking for a Senior Web Content Strategist / Content Migration Lead to help transform a large volume of existing content into a simpler, more useful and sustainable digital experience.

This isn't primarily a copywriting role.

We're looking for someone who can develop the content strategy, lead a large-scale content audit, and guide content through a CMS migration.

The hourly rate for this role is b/w $75/h-$95/h
What you'll do

+ Lead the content strategy for a multi-site, multi-brand digital ecosystem.

+ Develop and execute a structured content inventory and audit.

+ Establish criteria for what content should be retained, consolidated, rewritten, archived or retired.

+ Work with the Information Architect to improve content hierarchy, taxonomy, metadata and findability.

+ Define content models and support component-based content design.

+ Establish standards for plain language, readability, consistency and accessibility.

+ Help develop content governance, ownership and publishing workflows.

+ Work with business analysts and technical teams to plan and execute large-scale CMS content migration.





+ Help identify opportunities for automated versus manual migration.

+ Support URL mapping, redirects and SEO preservation.

+ Develop guidance and training for content authors and publishers.

What we're looking for
Strong candidates will have:

+ 8+ years of web content strategy, content design or related experience.

+ Experience leading large-scale content audits and migrations involving 1,000+ pages.

+ Experience with CMS migrations/re-platforming, not simply website copywriting.

+ Experience with complex multi-site or multi-brand organizations.

+ Experience in government, public sector, higher education, financial services or another regulated environment.

+ Solid understanding of content design, taxonomy, metadata and information architecture.

+ Experience with plain-language and accessibility standards.

+ Understanding of SEO implications of major website migrations.

+ Experience developing sustainable content governance models.

+ Ability to work closely with UX, IA, business and technology teams.

Especially valuable: experience leading content strategy for a government/public-sector web modernization involving multiple sites and a major CMS migration.

When applying, please include 2–3 relevant large-scale content transformation or migration projects, including approximate number of pages/sites, your specific role and the CMS/platform involved.

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📌 Senior Web Content Strategist / Content Migration Lead (Vancouver)
🏢 Aequilibrium Software
📍 Vancouver