12 Aug
|
Angus Valley Montessori Schools
|
Canada
12 Aug
Angus Valley Montessori Schools
Canada
Job Description
At Angus Valley Montessori Schools, we are looking for an experienced and creative Social Media, Marketing & Events Coordinator to lead our marketing and communications for our growing franchise network.
The ideal candidate has 5–10 years of experience managing a brand and executing marketing strategies within a multi-location or franchise-based organization. You will serve as the main contact between franchisees and head office for all social media, marketing, and event-related matters.
This role combines strategic marketing and digital content creation with hands-on event coordination — including school open houses, franchise training sessions, and community events. You’ll plan, execute, and analyze marketing initiatives that support both head office and franchisee success.
Key Responsibilities: Marketing & Social Media
- Develop and implement annual marketing and social media strategies for head office and franchise locations.
- Create and manage engaging digital content, including posts, stories, videos, interviews, and promotions.
- Plan and oversee cross-platform campaigns for key initiatives (e.g., summer camp, open houses, franchise recruitment).
- Manage social media accounts and maintain consistent brand voice across platforms.
- Build online followers and increase engagement through community management and digital outreach.
- Develop and manage content calendars, ensuring a steady flow of relevant and high-quality posts.
- Monitor, analyze, and report on campaign performance using Google Analytics and other tools.
- Collaborate with designers, developers, and videographers on web, video, and design projects.
- Oversee website updates, copywriting, and addition of current assets or pages for school locations.
- Create surveys and collect feedback from franchisees and head office to assess marketing effectiveness.
- Conduct weekly social media and marketing meetings to plan, review progress, and share updates.
- Stay current on industry trends and emerging digital best practices.
Event Coordination
- Plan, organize, and execute internal and external events, including:
- School Open Houses
- Community Outreach Events
- Franchise Training Sessions and Onboarding
- Marketing Workshops and Conferences
- Create surveys for franchisees and staff to gather feedback before and after events.
- Promote events ahead of time through social media, email campaigns, and other marketing channels.
- Collaborate on the vision and creative direction for each event, working closely with designers to develop marketing materials, signage, and branded items.
- Attend events, including weekends, to participate and oversee on-site execution.
- Capture images and videos during events for content creation.
- Manage live social media coverage during events and post-event content sharing.
- Manage event logistics, including venue selection, vendor coordination, budgets, and timelines.
- Ensure event assets (videos, slideshows, marketing collateral) are current and on-brand.
- Develop and maintain an annual event calendar for all corporate and franchise events.
Collaboration & Brand Support
- Liaise with Franchise Field Officers and school owners to support their marketing and event needs.
- Assist with the onboarding of new franchisees, providing marketing and social media training.
- Review advertising opportunities and make recommendations for both corporate and local use.
- Coordinate with internal departments to ensure consistent brand messaging and execution across all initiatives.
- Support the development of internal marketing plans for franchise recruitment and operations.
Qualifications
- Bachelor’s degree in Marketing, Communications, Event Management, or New Media, or equivalent experience.
- 5–10 years of professional experience in marketing, social media management, and/or event coordination.
- Proven experience growing brand presence and engagement across multiple locations or franchises.
- Strong organizational, multitasking, and project management skills.
- Excellent written, visual, and verbal communication abilities.
- Proficiency in:
- Adobe Creative Suite (Photoshop, Illustrator)
- WordPress, Mailchimp, Google Analytics, Hootsuite
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Knowledge of digital, social, and traditional marketing strategies.
- Strong design aesthetic and hands-on experience creating social media graphics.
- Self-starter who works well independently and collaboratively in a fast-paced environment.
- Valid driver’s license and access to a vehicle (occasional travel to school locations required).
- Flexibility to monitor social channels and attend events during evenings or weekends when needed.
Why Join Us
- Play a key role in shaping the brand identity of a leading Montessori school network.
- Be part of a cooperative and passionate team that values creativity and initiative.
- Work in a supportive environment with opportunities for professional growth and leadership.
***May be asked to work on other task/duties if necessary****
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Job Types: Full-time / Office
Job Type: Full-time
Pay: $45,000.00-$50,000.00 per year
Benefits:
- Company events
- On-site parking
Education:
- Bachelor's Degree (preferred)
Experience:
- Social Media Marketing: 5 years (preferred)
Language:
- English (preferred)
Location:
- Markham, ON (preferred)
Willingness to travel:
- 100% (preferred)
Work Location: In person
📌 Social Media, Marketing & Events Coordinator (Canada)
🏢 Angus Valley Montessori Schools
📍 Canada