Manitobah is dedicated to a greater cultural diversity throughout our business operations and hiring process. We remain committed to hiring Indigenous employees wherever possible; applicants are encouraged to self-declare in their cover letter.

Are you a hands-on eCommerce leader with deep Shopify Plus expertise and high standards to match? Are you looking to elevate a purpose-driven brand? If so, we want you to join our team!

WHAT YOU WILL DO

The eCommerce Manager is the operational and commercial hub of Manitobah's online retail business, responsible for the day-to-day performance, presentation, and continuous improvement of Manitobah's Shopify storefronts. This role owns the full eCommerce execution layer — ensuring the customer journey from first click to checkout is seamless, on-brand, and optimized for conversion — while also leading the go-to-market process for new product launches and seasonal campaigns.

The eCommerce Manager leads a small, focused team and directs Manitobah's third-party Shopify development agency. The primary focus of this role is Manitobah's DTC storefronts (Canadian and US), with secondary oversight of the B2B/wholesale portal.

WHAT WE OFFER

Manitobah offers a comprehensive total compensation package including an annual base salary, group benefits and RRSP matching, generous paid time off, employee discounts on our products, and professional development opportunities.

LOCATION

This position is hybrid/remote in person in Winnipeg, MB and will be required to report to our Headquarters, located at The Forks, as directed.

KEY RELATIONSHIPS

Reports to: Sr. Vice President of Sales & Marketing

Key Relationships:



E-commerce, marketing teams, external vendors

Direct Reports: Yes

KEY RESPONSIBILITIES

- Own the day-to-day management and performance of Manitobah's Shopify Plus storefronts — Canadian DTC, US DTC, and B2B/wholesale portal
- Oversee the end-to-end product upload process — ensuring all new products are accurately set up, classified, tagged, described, imaged, priced, and published to the correct storefronts on schedule.
- Develop and maintain a rigorous product taxonomy, ensuring collections, tags, filters, and search are structured to support discoverability and a logical customer journey.
- Own the day-to-day management and performance of Manitobah's Shopify Plus storefronts — Canadian DTC, US DTC, and B2B/wholesale portal
- Oversee the end-to-end product upload process — ensuring all new products are accurately set up, classified, tagged, described, imaged, priced, and published to the correct storefronts on schedule.
- Develop and maintain a rigorous product taxonomy, ensuring collections, tags, filters, and search are structured to support discoverability and a logical customer journey.
- Execute and continuously optimize in office merchandising — including collection sequencing, featured product placement, cross-selling, upselling,



and bundling strategies — to drive average order value and sell-through.
- Lead the eCommerce go-to-market process for all new product launches, seasonal drops, and promotional campaigns
- Own the CRO program for Manitobah's DTC storefronts — maintaining an active testing roadmap that targets conversion rate, add-to-cart rate, checkout completion, and average order value.
- Use analytics, heatmapping, session recording, and funnel data to form hypotheses and prioritize tests, and report on results with clear recommendations.

IDEAL EXPERIENCE

Professional Experience:

- Minimum 5 years of progressive experience in eCommerce, encompassing both eCommerce management, is required
- Demonstrated hands-on experience managing a Shopify or Shopify Plus store is required
- Experience owning or co-owning eCommerce-related budgets, including tools, agency spend, and operational costs, is required

Educational Requirements:

- A bachelor’s degree in Business, Marketing, Digital Commerce, or a related discipline is required
- An equivalent combination of education and experience may be considered

CONTACT/APPLICATION INFORMATION

Apply directly on our website or email your cover letter & resume to [email protected]

Job Type: Full-time

Pay: From $90,000.00 per year

Benefits:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Store discount
- Vision care
- Work from home

Work Location: Hybrid remote in Winnipeg, MB

📌 E-Commerce Manager (Canada)
🏢 Manitobah
📍 Canada