12 Aug
|
Uvalux International
|
Canada
12 Aug
Uvalux International
Canada
Job Title: Digital Marketing Coordinator
Location: Woodstock, Ontario.
Reports To: Marketing Manager or Director of Sales & Marketing
Job Type: Full-Time Contract (12 Months)
About Our Company:
UVALUX is a leading distributor in the sun, beauty and wellness industry, proudly serving Canada since 1979. We provide innovative equipment solutions, skincare products, and business support services to salons, spas, and wellness centres. Headquartered in Ontario, UVALUX is committed to helping its partners grow through educational resources and exceptional customer service. As a family-owned business with a passion for wellness, we continually adapt to meet evolving market needs. Joining our team means becoming part of a forward-thinking and fun company culture that fosters professional growth in a positive, supportive atmosphere.
Job Summary:
We are seeking a motivated and detail-oriented Digital Marketing Coordinator to help plan, execute, and optimize our online advertising efforts. This role is responsible for managing paid advertising campaigns, website updates, email marketing, and digital asset management. The ideal candidate is passionate about data-driven advertising, has hands-on experience across multiple platforms, and a solid working knowledge of WordPress and WooCommerce websites are preferred.
Key Responsibilities:
Digital Advertising & Website Maintenance
- Plan, execute, and optimize campaigns across Google Ads (Search, Display, Shopping, etc.).
- Monitor, analyze, and report on Meta & TikTok etc.
- Maintain and update the company’s marketing portal, ensuring current and accurate marketing materials are organized and accessible.
- Prepare, resize, and optimize images and visual assets for website and digital use.
- Collaborate with sales and marketing teams to develop high-impact ad creatives and assets.
- Maintain and update WordPress/WooCommerce websites, including troubleshooting, theme/plugin updates, and performance optimization.
- Apply SEO best practices to improve website content and increase organic search visibility.
- Develop monthly performance reports with actionable insights and recommendations.
- Identify data-driven trends to inform content strategy and optimize future campaigns.
Social Media
- Assist in filming, editing, and publishing short-form video content for social and marketing use.
- Monitor social media performance and provide reports on key metrics, including reach, engagement, views, and follower growth.
- Provide support for social media campaigns, events, promotions, and other marketing initiatives as needed.
Email Marketing
- Design, build, and schedule engaging e-blasts and email marketing campaigns aligned with brand guidelines and campaign objectives.
- Create compelling email content, including copy, visuals, layouts, and calls to action.
- Manage and segment email lists to ensure accurate targeting and personalized communication.
- Run and analyze email marketing reports, tracking key KPIs including deliverability, open rates, click-through rates, conversions, and ROI.
- Identify optimization opportunities, conduct A/B testing, and provide actionable recommendations to improve campaign performance.
Qualifications:
- 1-3 years of hands-on experience managing digital ad campaigns (Google Ads)
- Solid understanding of SEM, PPC strategy, keyword targeting, bidding, and SEO best practices.
- Ability to write compelling ad copy and effectively target audiences across platforms.
- Experience with Google Tag Manager, Google Search Console, Google Merchant Center, Google Analytics, and conversion tracking systems.
- Familiarity with WordPress and WooCommerce, including themes, plugins, and HTML/CSS.
- Familiarity with major social media platforms and basic design tools (Canva, Adobe Suite, etc.)
- Basic video editing skills using software such as Adobe Premiere, CapCut, or iMovie.
- Strong organizational skills with the ability to multitask and thrive in a fast-paced environment.
What you'll be gaining by joining our team:
- Paid vacation days — plus a day off to celebrate your birthday!
- Fun team breakfasts and engaging company events.
- Access to professional development and learning opportunities.
- Comprehensive Health and Dental Benefits Program.
- Employee Assistance Program, including mental health support and mindfulness resources.
- Complimentary access to our salon and spa showroom for personal sessions.
- Generous discounts on our amazing products.
📌 Digital Marketing Coordinator (Canada)
🏢 Uvalux International
📍 Canada