Personal Brand & Social Growth Strategist

Content · Social Media · PR · Speaking Opportunities

Location: Vancouver, BC — In Person
Contract to Start, With Chance to Grow Into Full time
Travel Required

Build AIdivaSally With Me

I’m looking for someone to help build not just my social media, but my public platform.

I’m a founder, author and researcher working across AI, human behavior, biology, economics, health and the future of human decision-making.

I have the ideas, research, projects and stories.

I’m looking for someone who can work closely with me to turn them into content people actually want to watch, read, share and talk about — and then use that content to create real opportunities.

This is not a traditional Social Media Manager position.

I don't need someone who waits for me to hand them a finished script and asks:

“What would you like me to post today?”

I want someone who can hear me talking about an idea and say:

“Wait. That’s the story.”

And then know what to do with it.

The Role

Think:

Part content strategist.
Part creator.
Part social growth operator.
Part publicist.
Part opportunity hunter.

You will work directly with me to build AIdivaSally from an early-stage personal brand into a recognizable public voice.

That means thinking beyond followers.

A great piece of content might become a Reel today.

But it might also become a LinkedIn conversation, a Substack article, a podcast appearance, a conference talk, a media interview, a collaboration or an introduction to someone I should know.

Your job is to see those connections — and make them happen.

What You'll Do1. Build the Content Engine

You will help develop the overall content strategy and also be hands-on in creating it.

That includes:

- Finding current stories, research, trends and conversations worth discussing
- Brainstorming content with me
- Identifying strong hooks and unexpected angles
- Turning conversations and voice notes into content
- Developing short-form video concepts and scripts
- Filming content with me
- Editing short-form content or coordinating more complex edits
- Creating simple social graphics and supporting assets
- Publishing across Instagram, TikTok, LinkedIn, YouTube and other relevant platforms
- Repurposing one strong idea differently for each platform
- Developing recurring content formats and recognizable series
- Testing quickly and learning from performance

I don't expect every video to look like a commercial.

I care much more about ideas, storytelling, speed, taste and consistency.

2. Grow the Audience & Community

Posting is not the objective.

Building an audience that wants to come back is.

You will:

- Study what content performs and why
- Identify emerging audience interests
- Experiment with hooks, formats and distribution
- Engage intelligently with comments and conversations
- Identify creators and communities we should interact with
- Help turn followers into an actual community
- Track meaningful growth, not vanity metrics

Our goal is not simply to accumulate followers.

We want to attract people who genuinely care about AI, human behavior, science, health, entrepreneurship, women's future and the changing relationship between humans and technology.

3. Find Opportunities Beyond Social Media

This is an important part of the role.

I want someone constantly thinking:

Where should Sally be?

You will proactively identify and pursue:

- Speaking opportunities
- Conferences
- Panels
- Podcasts
- YouTube shows
- Media interviews




- Guest articles
- Founder communities
- AI and technology events
- Women's leadership events
- University and research communities
- Relevant collaborations and partnerships

When there is a podcast I should be on, find it.

When there is a conference I should speak at, identify it.

When there is a journalist, researcher, founder, creator or organization I should know, find the connection.

And don't just build lists.

Pitch. Follow up. Build the relationship. Get the opportunity.

4. Travel & Turn Real Life Into Content

This is why this role is Vancouver-based rather than fully remote.

There will be times when I want you to travel with me to conferences, speaking engagements, meetings or other important events.

You may be:

- Capturing behind-the-scenes content
- Filming spontaneous conversations
- Creating same-day social content
- Spotting interesting people and opportunities
- Helping prepare for appearances
- Meeting organizers and creators
- Keeping track of important new relationships
- Following up after the event
- Turning one trip into weeks of useful content

Travel may include destinations within Canada, the United States, Asia and elsewhere depending on opportunities.

The goal is simple:

Don't let an important moment disappear after it happens.

Turn it into content, relationships and the next opportunity.

What Is AIdivaSally?

AIdivaSally explores one central question:

What does it mean to be human in the age of AI?

My work connects ideas across:

AI
Human behavior
Biology
Economics
Health
Decision-making
Women's future
Business
Technology
Society

I’m less interested in simply reporting what happened.

I’m interested in asking:

“What does this change about us?”

The long-term goal isn't to become another AI influencer.

It is to build a thoughtful public voice around understanding humans in an age where intelligence is increasingly shared with machines.

Who I'm Looking For

You do NOT need 10 years of experience.

In fact, this may be particularly suited to someone earlier in their career who is extremely capable, ambitious and wants the opportunity to build something rather than inherit an already-established brand.

You might come from:

- Social media
- Content creation
- Journalism
- PR
- Digital marketing
- Personal branding
- Video production
- Communications

Or some unusual combination of them.

Your exact title today matters less than what you can actually do.

You are probably a strong fit if:

- You understand what makes someone stop scrolling
- You have excellent taste and strong creative instincts
- You are naturally curious
- You are very comfortable with social media and internet culture
- You can shoot good content with a phone or camera
- You can edit short-form video
- You understand hooks and storytelling
- You write well
- You use AI tools comfortably
- You can research quickly
- You are resourceful when you don't know something
- You notice opportunities other people miss
- You are comfortable reaching out to strangers
- You can represent me professionally with organizers, media and collaborators




- You don't need detailed instructions for everything
- You are comfortable with changing plans
- You are willing and able to travel when required

Most importantly:

You have initiative.

If you see an opportunity, I want you to tell me about it — not wait for me to discover it first.

What I Don't Expect

I don't expect one person to already be an elite:

Videographer + editor + PR executive + journalist + copywriter + designer + growth hacker.

That's unrealistic.

For specialized production, we can bring in freelancers or additional support as we grow.

But I do need someone who can own the outcome.

If you don't know how to do something, your instinct should be:

“How do we get this done?”

rather than:

“That's not my job.”

How We'll Work

This position will begin on a contract basis, working closely with me in Vancouver.

For the right person, the intention is for the role, responsibility and compensation to grow alongside the platform — with the possibility of becoming a full-time core position.

Because we are building from an early stage, this isn't the right role for someone looking only for a narrowly defined corporate job description.

There will be experimentation.

Some ideas will work.

Some won't.

We will learn quickly and keep moving.

You'll have considerable creative input into what AIdivaSally eventually becomes.

What Success Looks Like

After the first few months, I want us to know:

What makes someone discover Sally once — and want to see her again?

Over time, success means:

- Stronger and more consistent content
- Clear recurring content formats
- Growing reach and engagement
- A recognizable public voice
- A high-quality audience and community
- Increasing inbound opportunities
- Podcast and media appearances
- Speaking invitations
- Strategic collaborations
- Relationships with interesting people and organizations

Ultimately, social media should become an engine that creates reputation, relationships and opportunities.

How to Apply

Please do not send me a generic cover letter.

Instead, answer these questions:

1. Show me something you created that represents your taste.

It can be a social account, video, campaign, personal project or something completely different.

Tell me exactly what you personally did.

2. Tell me about something you helped grow.

It doesn't need to have millions of followers.

What was the starting point?

What did you change?

What happened?

3. Imagine you start working with me Monday.

AIdivaSally is still early.

What would you do in your first 30 days?

4. Give me THREE content ideas you would immediately test for AIdivaSally.

Don't just give me topics.

Give me the actual hook.

5. Find ONE podcast, show, conference or platform where you think I should appear.

Tell me:

Why me?
Why them?
And how would you pitch me?

6. Tell me about one creator or personal brand you think is exceptionally well-built.

I'm less interested in who you choose than why you think it works.

7. Finally:

Why does building something from the beginning interest you?

I’m not looking for someone who already knows every answer.

I’m looking for someone smart, creative, resourceful and ambitious enough to figure them out with me.

Your job isn't just to manage what I post.

Your job is to help build where my voice goes.through innovative social growth tactics.

Pay: $45,000.00-$55,000.00 per year

Benefits:

- Employee stock purchase plan
- Stock options
- Work from home

Work Location: In person

📌 Personal Brand & Social Growth Strategist (Canada)
🏢 Genomii Lab
📍 Canada