About Fantuan:

Fantuan was founded in Vancouver, Canada in 2014. With a mission of “life made easier,” the company is a one-stop platform providing food delivery (Fantuan Delivery), reviews (Fantuan Reviews), an errand service (Fantuan Rush), e-commerce and marketing services. Fantuan is one of the top Asian life-services platforms in North America, currently operating across Vancouver, Toronto, Edmonton, Calgary, Montreal, Los Angeles, New York and other metropolitan areas in Canada and the US.

关于饭团：

饭团是一家北美互联网生活服务公司，主要业务包括饭团外卖、饭团点评、饭团跑腿，结合中式优质服务与北美先进大数据技术，以互联网思维推动生活服务行业变革。 目前，饭团已覆盖温哥华、多伦多、卡尔加里、蒙特利尔，洛杉矶，纽约等加拿大及美国主要城市，为海外华人乃至所有海外消费者提供更加便捷、高效、智能的生活服务。

岗位职责（Key Responsibilities）

社交媒体运营（Social Media Management）

- 负责饭团（Fantuan）及代理客户的 Instagram 和 TikTok 账号运营。
- 根据不同品牌的目标及目标受众，制定月度及季度内容运营策略。
- 管理多个账号的内容日历、发布时间及内容制作进度。
- 撰写文案（Caption），并优化 Hashtag、热门音乐（Sounds）、标签（Tags）、封面（Cover）及发布时间。
- 监控并回复评论及私信，建立活跃的用户社区，提高粉丝互动。
- 负责客户需求沟通，包括 Brief、内容方案、修改意见、审核及最终发布流程。
- 确保每个品牌保持统一的品牌调性（Brand Voice）及视觉风格。

内容策划与制作（Content Strategy and Production）

- 持续关注 Instagram Reels 与 TikTok 的热门趋势、内容形式、音乐及用户行为变化。
- 策划原创内容，包括创意方向、开头 Hook、脚本、分镜及拍摄清单（Shot List）。
- 为餐饮、本地商家、生活方式品牌及多元文化市场打造高传播性的短视频内容。
- 负责或参与大温哥华地区（Metro Vancouver）的线下拍摄。
- 在拍摄现场指导出镜人员，包括达人（Creator）、商家老板、顾客及演员等。
- 使用手机或专业拍摄设备完成短视频拍摄，并负责后期剪辑。
- 针对同一内容设计多个版本进行测试，包括不同的 Hook、封面、文案及剪辑方式。
- 在保证内容趣味性和传播性的同时，自然融入品牌信息，避免生硬广告植入。

数据分析与账号增长（Analytics and Growth）

- 跟踪并分析各项内容表现指标，包括：
- 覆盖人数（Reach）
- 播放量（Views）
- 观看时长（Watch Time）
- 完播率（Completion Rate）
- 互动率（Engagement）
- 分享（Shares）
- 收藏（Saves）
- 粉丝增长（Follower Growth）
- 总结可持续复制的内容方向、爆款形式、开头 Hook 及叙事结构。




- 根据数据持续优化内容选题、视频节奏及发布策略。
- 定期输出运营数据报告，并为内部团队及客户提供优化建议。
- 持续关注竞争对手、本地内容创作者及新兴内容机会。
- 设计并执行系统化内容测试（Content Experiments），不断提升内容曝光、互动及业务转化效果。

任职要求（Qualifications）

- 具备 1 年及以上 Instagram、TikTok 或其他短视频平台账号运营经验。
- 深入了解 Instagram Reels、TikTok 的平台机制、热门趋势、社区文化及内容运营最佳实践。
- 有成功打造高互动、高传播内容的实际经验。
- 熟悉内容策划、脚本撰写、拍摄、剪辑及发布全流程。
- 熟练使用 CapCut（剪映）、Adobe Premiere Pro（PR）、Final Cut Pro（FCP） 或其他视频剪辑软件。
- 具备优秀的英文文案撰写能力及沟通能力。
- 拥有良好的组织协调能力及项目管理能力。
- 能够同时管理多个品牌、客户及项目，并按时完成各项任务。
- 能够分析内容数据，并将数据洞察转化为可执行的内容优化策略。
- 熟悉温哥华地区的餐饮、生活方式、消费市场及本地文化。
- 合法拥有加拿大工作资格。
- 能够前往大温哥华地区各拍摄地点进行外景拍摄。

语言要求（Language Requirements）

- 英语流利，能够独立撰写英文社交媒体文案，并与客户进行专业沟通。
- 普通话流利，深入了解中国消费者文化及内容偏好。
- 粤语、法语或其他语言能力 将被视为加分项（Asset）。

About the Role

Fantuan is looking for a creative, data-driven Social Media Content & Account Manager to manage Fantuan’s own social channels as well as accounts for our agency clients.

You will lead the full content lifecycle for Instagram and TikTok—from strategy, ideation and scripting to filming, editing, publishing and performance analysis.

This is not simply a posting role. We are looking for someone who understands what makes people stop scrolling, watch, share and take action—and who can consistently develop high-traffic, platform-native content.

Key Responsibilities

- Social Media Management
- Manage Fantuan’s and agency clients’ Instagram and TikTok accounts.
- Develop monthly and quarterly content strategies based on each brand’s objectives and target audience.
- Maintain content calendars, publishing schedules and production timelines across multiple accounts.
- Write captions and optimize hashtags, sounds, tags, covers and posting times.
- Monitor and respond to comments and direct messages to build active communities.




- Coordinate client briefs, content proposals, revisions, approvals and publishing.
- Maintain a consistent brand voice and visual identity for each account.
- Content Strategy and Production
- Monitor trends, formats, sounds and audience behaviours across Instagram Reels and TikTok.
- Develop original content ideas, hooks, scripts, storyboards and shot lists.
- Create high-performing content for restaurants, local businesses, lifestyle brands and multicultural audiences.
- Lead or participate in on-location shoots across Metro Vancouver.
- Direct on-camera talent, business owners, customers and creators during filming.
- Film and edit short-form videos using mobile or professional production tools.
- Develop multiple hooks, covers, captions or edits for content testing.
- Integrate brand messages naturally without compromising entertainment value.
- Analytics and Growth
- Track reach, views, watch time, completion rate, engagement, shares, saves and follower growth.
- Identify repeatable themes, formats, hooks and storytelling structures.
- Use performance data to improve content topics, video pacing and publishing strategy.
- Prepare regular performance reports and recommendations for internal teams and clients.
- Monitor competitors, local creators and emerging content opportunities.
- Conduct structured content experiments to improve reach, engagement and business results.

Qualifications

- 1+ years of experience managing Instagram, TikTok or other short-form video accounts.
- Strong understanding of Instagram Reels, TikTok trends, platform culture and content best practices.
- Demonstrated ability to create engaging, high-performing social content.
- Experience with content ideation, scripting, filming, editing and publishing.
- Proficiency with CapCut, Adobe Premiere Pro, Final Cut Pro or similar editing software.
- Strong English copywriting and communication skills.
- Excellent organization and project-management abilities.
- Comfortable managing multiple brands, stakeholders and deadlines.
- Able to interpret performance data and turn insights into actionable content decisions.
- Familiarity with Vancouver’s food, lifestyle, consumer and cultural landscape.
- Legally eligible to work in Canada.
- Able to travel to filming locations throughout Metro Vancouver.

Language Requirements

- Fluent English, including the ability to write social media copy and communicate with clients.
- Fluent Mandarin Chinese and a strong understanding of Chinese consumer culture.
- Cantonese, French or other language skills are considered an asset.

Job Type: Full-time

Pay: $4,000.00-$5,000.00 per month

Perks:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Discounted or free food
- Extended health care
- Life insurance
- Paid time off
- Vision care

Experience:

- marketing: 3 years (required)

Language:

- Native or near-native proficiency in English (required)

Work Location: In person

📌 Social Media Content & Account specialist- Mandarin& English Speaking (Canada)
🏢 Fantuan Technology
📍 Canada