About Us

Our Group is a Canada-based education and career development group offering industry-focused programs in artificial intelligence, information technology, engineering, skilled trades, and youth education. Through practical training, real-world projects, and instruction from experienced industry professionals, the Group connects learning with academic and career opportunities.

We also provide K–12 education providing coding, AI, mathematics, OSSD, research, and university preparation programs for students ages 7–18. We help young learners develop the creativity, computational thinking, and practical problem-solving skills needed for an AI-driven future.

As our programs continue to grow, we are looking for a creative, organized, and results-driven Social Media Marketing Specialist to support content creation, social media management, local promotion, and lead generation.

Key Responsibilities

1.Social Media Management

- Manage the daily operation of Xiaohongshu (XHS), WeChat, Youtube, and other relevant social media platforms.
- Develop and maintain a content calendar aligned with enrollment periods, seasonal programs, trial classes, and events.
- Publish course promotions, educational content, student projects, event highlights, and brand stories.
- Create engaging Chinese and English content tailored to different social media platforms.
- Ensure all content follows the company’s brand identity and communication standards.

2. Lead Generation and General Customer Inquiries

- Generate prospective customer leads through social media, parent communities, and local digital channels.
- Communicate with prospective families and assist with booking trial classes or consultations.
- Respond to comments, direct messages, and basic course inquiries in a timely and professional manner.




- Manage WeChat groups and Moments to increase brand awareness and community engagement.
- Plan and execute digital campaigns for trial classes, workshops, camps, and regular programs.
- Record and organize inquiries and leads from different marketing platforms.
- Coordinate with education consultants and teaching teams to ensure all program information is accurate.

3. Performance Analysis

- Track account growth, reach, engagement, inquiries, and conversions.
- Prepare weekly and monthly social media marketing reports.
- Evaluate content and campaign performance and recommend improvements.
- Test different topics, formats, posting times, and calls to action to improve results.

4. Event Support

- Assist with the promotion and execution of open houses, trial classes, education fairs, and community events.
- Prepare posters, booth materials, registration information, and promotional displays.
- Support on-site photography, video recording, guest registration, and social media updates.
- Organize event photos, videos, and customer feedback for future marketing.

Qualifications

- College diploma or bachelor’s degree in Marketing, Communications, Business, Media, or a related field.
- At least one year of experience in social media marketing, content creation, or community operations.
- Hands-on experience managing Xiaohongshu accounts and creating promotional XHS content.
- Familiarity with the WeChat ecosystem,



including groups, Moments, and official accounts.
- Strong Mandarin writing and communication skills, with the ability to communicate and create basic content in English.
- Experience with Canva, Gaoding, Chuangkit, CapCut/Jianying, or similar tools.
- Basic graphic design, photography, and short-form video editing skills.
- Robust initiative, organization, execution, and time-management skills.
- Patient and professional when communicating with parents and prospective customers.
- Interest in AI, technology education, and the K–12 education sector.

Preferred Qualifications

- Previous experience with an education tutoring centre, or career program.
- Experience marketing to local Chinese-speaking communities.
- Experience with paid social advertising, influencer partnerships, or KOC campaigns.
- Photography, video production, bilingual copywriting, CRM, or lead-tracking experience.

Compensation and Benefits

- CA$18–CA$35 per hour, based on experience and qualifications.
- Performance-based commission or bonuses.
- Full-time and part-time opportunities with flexible scheduling.
- Casual dress and on-site parking.
- Professional growth opportunities in education marketing and content strategy.

Schedule

- Monday to Friday.
- Occasional evening or weekend work may be required for workshops, open houses, fairs, or community events.

We appreciate all applications. Only candidates selected for an interview will be contacted.

Job Types: Full-time, Part-time

Pay: $18.00-$35.00 per hour

Benefits:

- Casual dress
- Flexible schedule
- On-site parking

Experience:

- XHS Marketing: 1 year (required)
- Social Media Marketing: 1 year (required)

Language:

- 普通话 (required)

Work Location: In person

📌 Marketing Specialist, Mandarin (XHS Marketing Experience Required) (Canada)
🏢 YongeConsulting
📍 Canada