12 Aug
|
Accrue
|
Toronto
Position Overview
As the Amazon DSP &
- Programmatic Advertising Manager, you will be the strategic and operational lead for multiple client accounts within our digital agency. You’ll own the planning, execution, optimization, and reporting of Amazon DSP and broader programmatic advertising campaigns - helping clients achieve measurable business growth through data-driven media strategies.
This is a client-facing role, ideal for a media professional who thrives in fast-paced, collaborative environments and enjoys combining analytical insight with creative problem-solving.
Key Responsibilities
Client Strategy &
- Relationship Management
- Serve as the primary point of contact for clients regarding Amazon DSP and programmatic campaign performance, strategy, and recommendations.
- Develop full-funnel programmatic media strategies aligned with client objectives, budgets, and KPIs.
- Lead regular client meetings, performance reviews, and strategic presentations with clear, actionable insights.
- Partner with account management and strategy teams to identify growth opportunities and cross-channel synergies
Campaign Planning &
- Execution
- Manage end-to-end setup and execution of Amazon DSP campaigns (and other platforms like The Trade Desk or DV360 when applicable).
- Oversee audience segmentation, budget pacing, bid optimization, and creative rotation.
- Collaborate with creative and data teams to ensure assets are optimized for each stage of the customer journey.
- Ensure flawless campaign trafficking, QA, and tagging processes
Optimization &
- Performance Analysis
- Continuously analyze campaign performance, adjusting bids, targeting, and creatives to improve ROI and efficiency.
- Implement A/B testing frameworks and advanced audience strategies (retargeting, lookalikes, etc.).
- Produce detailed, visually compelling reports that translate data into clear business impact and actionable insights.
- Benchmark campaign performance against industry standards and previous periods to highlight value delivered
Collaboration &
- Innovation
- Work closely with cross-functional agency teams (SEO, paid search, social, creative, and analytics) to ensure cohesive omnichannel strategies.
- Stay current on Amazon Advertising updates, new programmatic technologies, and industry trends.
- Contribute to agency thought leadership developing case studies, insights, and best practices for internal and external sharing
Qualifications &
- Skills
- Bachelor’s degree in Marketing, Business, Advertising, or a related field.
- 4 to 5 years of hands-on experience managing Amazon DSP campaigns or programmatic advertising for multiple clients.
- Proven success optimizing for performance metrics such as ROAS, CPA, CTR, and CVR.
- Robust client communication and presentation skills, with the ability to simplify complex data into actionable recommendations.
- Proficiency with Amazon DSP, Amazon Advertising Console, and analytics tools such as Google Analytics, Excel, or Looker Studio.
Key Performance Indicators (KPIs)
- Client satisfaction and retention rates.
- Achievement of client KPIs (ROAS, CPA, brand awareness lift).
- Efficiency of campaign delivery and budget pacing.
- Contribution to client revenue growth and upsell opportunities.
- Quality and clarity of performance reporting and strategic recommendations.
Why Accrue
- Our founders are Ex-Amazon employees who bring expertise that goes beyond a typical media agency.
- We are an Amazon Ads Advanced Partner with accounts across North America.
- Amazon Ads Advanced Partner with accounts spanning North America.
- A growth-driven, supportive culture that invests in training and career development.
- We invest in your growth, your certifications, and your career path in a supportive, high-performance culture.
Sound like you? Come raise the bar with us.
Apply Now
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📌 Amazon DSP & Programmatic Advertising Manager (Toronto)
🏢 Accrue
📍 Toronto