About CELSIUS

Celsius Holdings is a global, fast-growing consumer packaged goods company redefining the energy drink category. Our portfolio includes CELSIUS®, Alani Nu® and Rockstar®, each serving distinct consumer needs across lifestyle energy, wellness and performance.

Born in fitness and rooted in science, CELSIUS is designed to fuel active lifestyles. As the brand enters a defining stage of growth in Canada, we are building a high-performing local team to shape its next chapter. At CELSIUS, we foster a culture of ownership, inclusiveness and innovation, where employees are encouraged to think boldly, challenge the status quo and make a measurable impact.

The Opportunity

This is an opportunity to help write the Canadian growth story for CELSIUS. Reporting to the Head of Marketing, Canada, the Brand Manager will serve as the strategic and commercial lead for the CELSIUS brand in Canada. You will develop the annual brand strategy, shape how the brand connects with Canadian consumers and mobilize cross-functional teams to bring the plan to life.

You will lead integrated campaigns, innovation launches and culturally relevant programs while partnering closely with Field Marketing, social media, commercial, insights, innovation and agency teams. You will also collaborate with PepsiCo Canada, US and International stakeholders to translate global ambition into locally relevant execution. Few brand roles offer this combination of ownership, visibility, cultural relevance and commercial impact.

Work Model: Remote, with travel across Canada and occasional travel to the United States

What You’ll Own

- Develop and lead the CELSIUS Canada brand strategy and annual marketing plan in partnership with the Head of Marketing.
- Translate global brand direction into bold, locally relevant campaigns and consumer programs.
- Lead integrated planning across paid, owned, earned, retail, shopper, influencer, social and experiential channels.
- Lead Canadian brand input into the CELSIUS innovation pipeline and own go-to-market planning for priority launches and limited-time offerings.




- Develop CELSIUS partnership and activation strategies across fitness, sport, university, and culture.
- Partner with Field Marketing, Social Media and agency teams to deliver connected programs that build awareness, trial and consumer engagement.
- Work closely with PepsiCo Canada, Sales, Commercial Strategy, Insights, Finance, Supply Chain and Operations to connect brand strategy with strong retail and commercial execution.
- Manage the CELSIUS brand budget and recommend investment priorities to maximize consumer and business impact.
- Lead agency partners, campaign timelines, KPIs and performance reporting.
- Use consumer, category and commercial insights to identify growth opportunities and make clear recommendations.
- Build strong alignment across Canadian, US, and International teams.

What Success Looks Like

- Deliver an insight-led brand plan that accelerates awareness, trial, household penetration and sustained growth.
- Strengthen CELSIUS’s position as one of Canada’s most culturally relevant and commercially powerful energy brands.
- Launch priority innovation with strong retailer, distributor and consumer support.
- Create distinctive campaigns and partnerships that build brand equity and consumer demand.
- Focus investment against the opportunities with the greatest potential to drive velocity, market share and return on investment.
- Establish CELSIUS Canada as a strong and influential partner within the broader organization.

What You Bring

- Five or more years of progressive brand marketing experience within consumer packaged goods, beverages, lifestyle or another consumer-led category.
- A solid track record of developing brand strategy, annual plans, integrated campaigns and product launches.




- Strong commercial and financial acumen, with the ability to translate insights into action.
- Experience partnering with sales teams, distributors, retailers or customer marketing organizations.
- Experience managing agencies, budgets and complex cross-functional projects.
- Strong understanding of consumer insights, portfolio management, campaign measurement.
- Excellent communication, presentation, influencing and stakeholder-management skills.
- The confidence to challenge thinking, make decisions, move quickly in a fast-paced environment
- A balance of strategic thinking and hands-on execution.
- Experience providing leadership, coaching or direction to teams.
- The ability to work independently in a remote environment while maintaining strong collaboration across functions and markets.
- Flexibility to travel regularly within Canada and occasionally to the United States.
- A bachelor’s degree in marketing, business, communications or a related field.

Considered an Asset

- Experience in the Canadian beverage or energy category.
- Experience working within a global or matrixed organization.
- Strong knowledge of the Canadian consumer, media and retail landscape.
- French-language proficiency.

Why Join CELSIUS? CELSIUS is at a pivotal moment in Canada, with significant opportunity still ahead.

This role offers the chance to:

- Shape the future of a globally recognized brand in a high-growth market.
- Build, rather than simply inherit, the Canadian brand playbook.
- Influence both long-term brand strategy and in-market execution.
- Lead high-profile campaigns, innovation launches and culturally relevant partnerships.
- Work directly with senior Canadian, US, and International leaders.
- Operate with meaningful ownership, visibility and accountability.
- Grow alongside an organization that continues to scale and invest.
- For a brand leader who wants to build something meaningful and leave a lasting mark on the Canadian business, this is a rare opportunity to help define what CELSIUS becomes next.

📌 Brand Manager, CELSIUS (Canada)
🏢 Celsius]
📍 Canada