ABOUT EXTRA SAUCE

Extra Sauce Agency helps B2B software companies turn their executives into trusted category voices and build content engines that create demand, trust, and pipeline. We work with companies in complex markets where buyers are skeptical, technical, and overwhelmed by generic content. Our work combines founder-led content, executive thought leadership, audience research, narrative strategy, and content-led GTM systems.

Now, we’re looking for a Business Development Representative to help us generate new business opportunities with CEOs, CMOs, CROs, and other senior leaders at software companies doing $5M–$50M in revenue. THE ROLE:

This role is for someone who understands LinkedIn & email outbound & different B2B software verticals. You’ll be researching target accounts, identifying the right buying triggers, using AI tools to personalize outreach, creating LinkedIn campaigns with a human-in-the-loop approach, and starting conversations with senior executives who care about pipeline and demand generation. You should be comfortable selling to the C-suite and understanding how Extra Sauce’s content services connect to their revenue goals.

EXPERIENCE REQUIRED

You have prior business development, sales development, or outbound experience in a B2B environment.

You have experience sourcing and qualifying pipeline through LinkedIn and email.

You understand how to communicate with C-suite executives and tailor messaging based on role, company stage, and business priority.

You can write clear, concise, relevant outbound messages that sound human.

You are comfortable using LinkedIn Sales Navigator or similar tools to build lead lists.





You have experience using LinkedIn automation tools responsibly, with strong attention to personalization and deliverability.

You know how to research accounts and turn that research into useful outreach angles.

You are comfortable using AI tools like Claude to speed up research, personalization, and outreach.

You understand the basics of B2B SaaS, software buying committees, revenue teams, marketing teams, and go-to-market priorities.

You are organized enough to manage daily outreach activity, follow-ups, and CRM updates without needing constant reminders. Bonus points:

If you have experience selling agency services, content services, demand generation, founder-led content, thought leadership, or GTM consulting.

If you have cold calling experience and are comfortable using calls as part of a multi-touch outbound motion. DAILY EXPECTATIONS:

This is a pipeline generation role. Your primary goal is to create qualified conversations with senior leaders at software companies that fit our ICP.

You will be expected to manage daily outbound activity across LinkedIn and email, with a strong focus on quality over volume.

You should be able to balance automation with personalization. We want efficiency, but we do not want spam.

You’ll be expected to deeply understand Extra Sauce’s services,



our target buyers, our positioning, and the business problems we help solve.

You should be comfortable testing messaging, learning from replies, and improving campaigns over time.

You’ll need strong written communication skills because most of your work will happen through LinkedIn and email.

You’ll be expected to bring a proactive mindset. We are not looking for someone who only follows scripts. We want someone who can think through accounts, identify opportunities, and suggest better angles.

This role is a strong fit for someone who enjoys modern outbound, social selling, AI-powered research, and high-quality prospecting into B2B software companies. WHAT SUCCESS LOOKS LIKE:

You are consistently identifying high-fit software accounts.

You are creating relevant outreach that gets replies from CEOs, CMOs, CROs, and founders.

You are booking qualified meetings with companies that match our ideal customer profile.

You are helping us learn which markets, triggers, offers, and messaging angles create the best conversations.

You are building a repeatable outbound system that helps Extra Sauce create new business opportunities every month. COMPENSATION

Expected time commitment is approximately 20-25 hours per week, with flexible working hours.

Compensation is CAD $1,000/month + 5% commission on every closed deal generated from your sourced opportunities. (Average deal size = CAD $33,000 - 57,000) We are not hiring for a full time salaried role at this time. This opportunity is best suited for a part-time BDR who wants to grow with our company

📌 Business Development Representative - Canada - Remote (Toronto)
🏢 Extra Sauce Agency
📍 Toronto