Content Marketing and Athlete Community Lead (North Vancouver)

Content Marketing and Athlete Community Lead (North Vancouver)

12 Aug
|
Blonyx Biosciences
|
North Vancouver

12 Aug

Blonyx Biosciences

North Vancouver

Location: North Vancouver, BC

Salary: $75,000 per year, plus benefits

Schedule: Flexible hybrid work, currently two office days per week About Blonyx

Blonyx is an athletic performance brand that helps athletes achieve their athletic ambition.

Science is at the heart of everything we do. We turn it into performance nutrition systems that combine effective products with the support athletes need to use them properly.

Our content strategy supports this mission by translating sports science into practical advice, useful information and compelling stories to help athletes achieve more.

We’re looking for a Senior Content Marketing Manager to take ownership of this strategy and build it into a measurable growth engine for Blonyx. The opportunity

This is a senior, hands-on role for someone who can improve our strategy, create compelling content and demonstrate its commercial impact.

You’ll learn what our athletes want to achieve, create content that educates and supports them on their journey, and turn their attention into website visits, downloads, email subscribers and sales.

You’ll also lead our athlete, ambassador and influencer community, recruiting, motivating and activating the people who represent Blonyx. What you’ll do

Build our content-growth engine

Own and improve our education- and support-led content strategy

Identify the audiences, topics, formats and channels with the greatest potential

Turn sports science into practical, credible and distinctive content

Build systems/funnels that move audiences from discovery to our website, email list and products

Manage a consistent editorial calendar across social media, email and our website

Create and distribute content

Write, film and interview athletes, working with our contract video editor to produce content that attracts

Create social posts, articles, photography, website content and athlete stories

Brief and direct video projects with clear objectives, hooks and storylines

Manage Blonyx’s presence across Instagram, Facebook and other relevant channels

Test hooks, formats, angles and calls to action

Identify successful organic content for boosting and paid distribution

Lead our athlete community

Build strong relationships with Blonyx athletes, ambassadors and influencers

Recruit people who align with our mission,



audiences and sporting communities

Create a connected and motivated team, not simply a list of sponsored individuals

Develop campaigns and opportunities that encourage athletes to participate

Be assertive in securing UGC, interviews, testimonials and event content

Turn athlete partnerships into authentic content, reach, traffic and sales

Represent Blonyx at events, including occasional weekends such as the Whistler GranFondo and BMO Vancouver Marathon (you also get to participate!)

Measure and improve

Track audience quality, engagement, traffic, downloads, email acquisition and sales

Test content to understand what attracts and converts the right people

Analyze the journey from first interaction to conversion

Report clearly on results and use them to guide decisions

Demonstrate how content and athlete partnerships contribute to growth Who we’re looking for

You are a commercially minded content marketer who combines creative vision, analytical rigour and a willingness to execute.

You understand that reach and engagement are not the end goal. You know how to earn attention, build trust and inspire action, and can demonstrate measurable results from your previous work.

You’ll bring

At least five years of experience in content marketing, social media or digital marketing

Experience using content to generate sales, traffic, downloads, leads or email subscribers

Strong knowledge of analytics, testing, conversion and performance reporting

Evidence of personally creating and directing effective written, visual and video content

Experience developing and improving a content strategy process/engine

Experience managing athlete, ambassador, influencer or creator relationships

Confidence recruiting, motivating and holding people accountable

Strong interviewing, storytelling and relationship-building skills

Experience directing editors, designers or other creative contractors An understanding of, and passion for, endurance sport,



CrossFit, HYROX or other performance sport A degree in marketing, sports science or a related field - or equivalent professional experience

Experience translating scientific or technical information for a wider audience would be an advantage. The team

You’ll work closely with our Marketing Manager, who leads email marketing and supports content and community engagement. You’ll also receive help from a junior team member and collaborate with our contract video editor, advertising manager and designer.

You’ll provide the video editor with ideas, briefs and source material while remaining responsible for the creative direction and performance of the content.

Blonyx is a small company, so you’ll have meaningful ownership and direct access to decision-makers. You’ll be expected to learn quickly, test ideas and keep progressing. How success will be measured

Qualified website traffic from content and social channels

Downloads, email subscribers and sales attributed to content

Growth and engagement of a relevant audience

Performance of repeatable content formats

Growth and participation within our athlete community

Quality and impact of athlete-generated content

Traffic and sales generated through athlete partnerships What we offer

$75,000 annual salary

Benefits and free Blonyx products

Flexible schedule and a hybrid schedule, currently with two office days per week

Occasional freedom to work from another locations, with agreement (eg to allow extended vacations)

Free entry to many local sporting events

Time off in lieu when weekend event work is required The autonomy to experiment, make decisions and influence Blonyx’s growth A meaningful opportunity to expand your skills and career How to apply

Please send us

Your résumé A short note or cover letter with three bullet points explaining why you want to work for Blonyx

Ideally a link to your portfolio or past work

We’ll interview promising applicants as they apply and continue until we find the right person. The sooner you apply, the better your chances of being considered.

If you’re passionate about performance sport, know how to turn attention into action and want to build something with real impact, we’d love to hear from you.

📌 Content Marketing and Athlete Community Lead (North Vancouver)
🏢 Blonyx Biosciences
📍 North Vancouver

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