Company Description

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

Strategic visioning and planning

Positioning, branding and messaging strategy

Acquisition, retention and loyalty strategy

Copy testing, benchmarking and brand tracking

Customer journeys and experience mapping

Creativity & Content

Insight-based creative briefs

Full, multi-channel campaign development

Integrated content development

CRM and targeted communications

Social media and community activation and management

Data Intelligence

Customer, competitive and market insights

Primary, secondary, quantitative, qualitative and ethnographic research

Database segmentation and cluster analysis

Digital technology and marketing strategy

Online customer experience / mapping and information architecture

Overview

We are looking for a CRM strategist: someone who is both creative and analytical, with a passion for marketing and CRM.

You should understand the business needs of our clients and their customers, the creative ways we tell their stories, and how to connect it all via innovative thinking. You should be equally comfortable building a plan and presentation, as you would be dissecting metrics and defining benchmarks. And you should feel at ease with clients, creatives, account people, producers, developers, and everyone in between.

Responsibilities

Lead the design, implementation and evaluation of marketing campaigns across multiple lines of business and priorities including trigger-based conversion,



nurture and retention programs

Create a test-and-learn framework to continuously monitor and optimize CRM programs to ensure alignment with client’s business strategy and priorities Prepare regular reporting and identify key insights to share with senior management

Develop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partners

Identify and manage customer targeting and segmentation strategies and maintain list health and performance

Provide subject matter expertise to support CRM and omni-channel campaigns

Partner with the technology team to guide capability updates and enhancements

Develop a robust partnership with key client stakeholders

Become familiar with -- and support -- client’s company culture, policies, procedures, mission, values and standards Prepare decks and present confidently to clients about strategic recommendations, and share insights with clients and colleagues to help define agency best practices

Stay ahead of all emerging media, technology and platforms in the CRM space to ensure we are leveraging new tactics and ideas in the optimal manner

Qualifications

3+ years of experience in marketing with a focus on CRM Communications

Highly organized and works well in an agile, multi-discipline environment (creative, analytics, and production)





Strong client-facing experience in journey development and communication planning, analytical mindset, skilled in briefing, interpreting & presenting reporting and analytics using specialist tools & custom reporting

Familiar with navigating marketing platforms (e.g., Salesforce Marketing Cloud, Braze, MoEngage, Amplitude, etc.)

Excellent verbal & written communication skills

Experience in leading campaigns with strong knowledge of best practices & disciplines across marketing vehicles

Additional Information

Salary

Transparency matters to us. The salary range for this position is CAD $75,000 - CAD $85,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data. AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

📌 CRM Strategist (Toronto)
🏢 Publicis Groupe Holdings
📍 Toronto