Digital Marketing Manager — Sockrates Custom Socks

Location: Remote Type: Full-time About Sockrates Custom Sockrates Custom makes custom branded socks for the promotional products industry, with production in Italy. We're an Inc 500 company and B2B on both sides of the business — selling to distributors and agencies who resell to their clients, and directly to end-user companies who want custom socks for their own brand, team, or event. We're building out a real marketing engine for the first time.

This is a "wear all the hats" role for someone who wants ownership over marketing, not just a piece of it. The Role

We need one person who can own digital marketing end to end: strategy, execution, and results. You'll build and run email marketing, content, social, and campaigns — and coordinate the occasional photo/video shoot — all with a B2B audience in mind, covering two distinct buyer types: distributors/agencies who resell our product, and end-user companies buying for their own use. No consumer marketing here.

You won't have a team of seven like the bigger players in this space do. You'll have full ownership, a lot of trust, and the chance to build the function your way. What You'll Do

Email marketing: Keep our existing distributors and end-user clients engaged with regular campaigns, product updates, and nurture flows. Build and optimize automated email flows that turn recent contacts into customers — tailored differently for distributor vs. end-user audiences where it makes sense.

Lead generation: Develop new ways to pull both distributors and end-user companies into our email list and pipeline — landing pages, lead magnets, social-to-email funnels, and other creative acquisition ideas.





Content marketing: Plan and produce content (written, visual, video) that supports sales and builds our brand in the promo products space.

Social media: Own our social presence — planning, posting, and using it as a lead source, not just a brand-awareness play.

Campaigns: Conceive, plan, and run marketing campaigns from idea to execution to results — for new product lines, seasonal pushes, and distributor-facing promotions.

Reporting: Track what's working and bring data-backed ideas back to the table. What We're Looking For

3–5 years of digital marketing experience, ideally in a generalist or small-team role where you owned multiple channels

B2B marketing experience strongly preferred — you understand longer sales cycles, how to market to both channel partners (distributors/agencies) and direct end-user companies, and how B2B buyers differ from B2C consumers

Hands-on email marketing experience (platform-agnostic — e.g., Klaviyo, Mailchimp, HubSpot, or similar)

Comfort with content creation and basic photo/video coordination (you don't need to be a professional photographer, but you should know how to get good content made)

Social media management experience with a lead-gen mindset A self-starter who's comfortable being the only marketing person — you'll set priorities as much as execute them

Bonus: experience in promotional products, apparel, or a similar physical-goods B2B industry Why This Role

You'll have the rare chance to build a marketing function from the ground up at a growing company — not manage one piece of a machine that already exists. If you want ownership, variety, and room to bring your own ideas, this is that role.

📌 Digital Marketing Manager (Ontario)
🏢 Sockrates Custom Socks
📍 Ontario