Elevate CaptivateIQ’s market presence as the Director of Product Marketing, focusing on narrative ownership and team leadership. Drive strategy in a fast-paced setting for B2B SaaS solutions.In this vital leadership position, you will oversee the product marketing team and ensure CaptivateIQ’s message resonates with the market.

Your role centers on building a robust customer and competitive research system to inform strategies and influence product roadmaps. Lead the charge in creating compelling stories for customer and analyst engagement.Key Responsibilities:

- Lead and mentor a high-performing product marketing team
- Own CaptivateIQ's messaging and positioning as a cohesive narrative
- Build a voice-of-customer research engine for insights
- Manage feedback loops with Product to shape direction
- Strengthen external brand credibility through analyst relationsRequirements:
- 12+ years in B2B SaaS product marketing
- Experience in team leadership and mentoring
- Proven customer research and feedback motion
- Comfortable with technical products and audiences
- Strong storytelling ability and market evangelismLead CaptivateIQ’s narrative and drive impactful sales performance through expert product marketing.

📌 Director Of Product Marketing At Captivateiq (Toronto)
🏢 GTMnow
📍 Toronto