CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ, Accel, and Sapphire Ventures, we empower high-growth companies like Netflix, Figma, and Stripe with the flexibility and insights needed to drive revenue performance.

Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management. As the Director of Product Marketing, you will own the customer-and-product narrative for our entire portfolio and lead the product marketing team that carries it. This is a leadership role at the center of how we understand our market and how the market understands us.

You will build the engine that turns customer signal into both sharper positioning and better products: the research motion, the feedback loop into Product, and the messaging standards that keep our story credible as we launch multiple products at once. You will lead and develop a team of product marketing ICs, setting the bar for craft and making them more effective than they would be alone, while staying close enough to the work to shape the narrative yourself. You will report to the Head of Product and Corporate Marketing and partner most closely with Product and Engineering, alongside Sales, Customer Success, and RevOps.

Enablement and field execution are owned within the broader marketing group; your focus is the narrative, the customer insight that fuels it, and the team that produces it. Lead, develop, and mentor a high-performing team of product marketing ICs. Own how product marketing work gets prioritized across a multi-product portfolio.





Customer and competitive research engine: Build a durable voice-of-customer and competitive intelligence engine, spanning ongoing buyer discovery and structured primary research (win/loss, surveys, segmentation), that informs positioning, sales strategy, and product roadmap decisions. Own the customer-and-market feedback loop into Product.

Build

CaptivateIQ's external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership. Support executive-level storytelling for customers, analysts, and key external audiences, translating our strategy into narratives that land with senior stakeholders. Partner cross-functionally with Product, Sales, Customer Success, RevOps, and the broader Marketing group to ensure tight alignment and a consistent story from product ideation through launch and beyond.

Enablement and field execution sit within the marketing group; you ensure launches reflect the positioning and customer insight your team owns. 12+ years in B2B SaaS product marketing or related roles, including 3+ years building, leading, and mentoring teams. ~ Demonstrated ability to build a customer research and feedback motion and translate it into both product direction and go-to-market strategy. ~ Comfort with technical products and technical audiences. You can sit with Product and Engineering, understand an architecture, ask the right questions,



and find the customer problem in it, and you can coach a team to do the same. ~ Experience leading analyst relations and managing external market perception (Gartner, Forrester, review sites, and other validation channels). ~ fluency with RevOps, Finance, or Office-of-the-CFO personas is a strong plus. ~ You can design win/loss and buyer research, define what success looks like, read the data honestly, and guide decisions with it. ~ Strong competitive-intelligence instinct and the ability to turn it into differentiation that wins deals. ~ Exceptional storyteller and communicator who can serve as an internal and external evangelist for CaptivateIQ, including with executives, analysts, and customers.

Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.

Flexible Time Off: Versatile vacation days plus quarterly mental health days to ensure you have the space to recharge. Dedicated funds for your professional development and caretaking needs.

Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.

Retirement

Savings (US-Only): A 401(k) plan to help you invest in and secure your future.

Inclusive Community: The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and benefits. CaptivateIQ participates in E-Verify, web-based system that allows enrolled employers to confirm the eligibility of their employees to work in the United States #

📌 Full Time Digital Brand Marketing Director (Toronto)
🏢 GTMnow
📍 Toronto