Relay is a digital banking platform that gives self-made business owners the tools and know-how to be outstanding with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. As Relay expands our Demand Generation strategy in 2026, we're investing in more targeted, coordinated ways to create and capture demand in the segments where we already have product-market fit.

We're looking for a Segment Marketing Manager to own that work end to end. This role sits within Demand Generation, alongside our Brand and Performance teams. You'll own verticalized campaigns from strategy through execution and results: taking a vertical or a problem statement, building the multi-channel motion behind it, and running it like one campaign instead of a set of disconnected activations.

You'll be the DRI when a campaign spans multiple assets and multiple channels. This is ideal for someone who knows how to bring teams together around one plan, defines success by quality rather than volume, and is energized by writing a playbook rather than following one. Own the end-to-end campaign framework and launch for core verticals — build campaign strategy and assets, and bring a integrated verticalized motion through the full funnel Build and run the evergreen calendar for each vertical — the 12-month view and the quarterly plan, and manage each core activation (webinars, in-person events, sponsorships, content and offers).

Orchestrate across the marketing org — content, brand, influencer, performance,



growth and web — setting the audience, message and next action, then driving the work down through creative, brand and performance. Identify where a vertical audience already is - test new platforms, channels and formats to reach them at scale, and turn early signal into repeatable plays Partner with Brand, Web and Lifecycle to sharpen the conversion moment — from landing page messaging through nurture — so the campaign performs beyond the click Set the bar against the performance baseline - report on cost per approval and customer quality, and make the call on what to keep, pivot, or kill Turn what works into a repeatable motion and help shape how the broader GTM org runs integrated campaigns You think in quality, not just volume. You're a strong cross-functional partner across brand, performance, product marketing, sales, and RevOps, and you make those relationships productive rather than transactional You're comfortable building from scratch and don't need an existing playbook to be effective You use data to shape campaigns, not just report on them You're able to join us in our Toronto office (3 days a week) Stage 1: A 60-minute Google Meet video call with the Hiring Manager Stage 2: A 60-minute live working session with our Marketing Team Stage 3: A 45-minute Google Meet video call with a member of our leadership team The annual salary range for this role is $117,000 CAD to $143,000 CAD/USD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

📌 Head of Creative Brand & Content Marketing (Toronto)
🏢 Relay
📍 Toronto