Strategy Manager, New Concepts at HelloFresh. As a Strategy Manager for New Concepts at HelloFresh, you will play a pivotal role in shaping the future of our meal kit offerings. You will collaborate closely with cross-functional teams to bring these concepts to life, ensuring they resonate with our customers and drive business growth. This role is based in Toronto, Ontario, and offers a unique prospect to influence the strategic direction of a leading company in the food delivery industry.

Engagement: Full-time Visa: Open to candidates requiring work authorization Conduct comprehensive market research to identify emerging trends and consumer needs in the meal kit and food delivery sectors. Develop and evaluate new product concepts that align with HelloFresh's mission and customer expectations, ensuring they are both innovative and feasible. Analyze the performance of existing products and concepts, using data-driven insights to recommend improvements or pivots as necessary.

Prepare and present strategic recommendations to senior leadership, articulating the rationale behind proposed concepts and their potential impact on the business. Create and maintain a structured framework for evaluating new ideas, ensuring that all concepts undergo rigorous assessment before implementation. Work closely with the marketing team to develop go-to-market strategies for new concepts,



ensuring alignment with brand messaging and customer engagement initiatives.

Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred. A minimum of 5 years of experience in strategy, product development, or a related role, preferably within the food or consumer goods industry. Strong analytical skills with the ability to interpret data and market trends to inform strategic decisions.

Experience working in cross-functional teams and managing multiple projects simultaneously in a fast-paced environment. Familiarity with the meal kit or food delivery industry, including key players and market dynamics.

Experience with digital marketing strategies and customer engagement tactics. Knowledge of sustainability practices and trends within the food industry. Proficiency in data analysis tools such as Excel, Tableau, or similar software.

Familiarity with project management tools (e.g., Strong understanding of market research methodologies and consumer insights analysis. This position is located in Toronto, Ontario, and may require occasional travel for market research or partnership meetings. The role may involve flexible working hours to accommodate collaboration with international teams.

Candidates must be eligible to work in Canada and may require a work visa, depending on their nationality. #

📌 Head of International Strategy (Toronto)
🏢 HelloFresh
📍 Toronto