HR Generalist – People & Culture

Location: Toronto

Type: Full-Time

Reports to: CEO

About Analyticsmart

Analyticsmart is a growing technology and analytics company working with leading retailers and consumer brands across Canada and the U.S.

As we continue to grow our team, we're looking for an HR Generalist who can help us find great people, develop the people we already have, and build a strong, high-performance culture as the company scales.

This is not a traditional administrative HR role. We're looking for someone who genuinely enjoys understanding people — what motivates them, where they can grow, what may be holding them back, and how we can help them perform at their best.

The Role

You'll work closely with the CEO and leadership team across the entire employee experience from recruiting and onboarding to employee development, engagement, performance and retention.

A major part of your role will be helping us recruit exceptional people while also becoming a trusted resource for our existing team.

We're looking for someone who can build strong relationships throughout the organization, listen well, recognize issues before they become problems, and help managers get the best from their teams.

What You'll Do

Recruit & Build the Team

- Manage recruiting from job posting through interviews, offers and onboarding.
- Proactively identify and attract strong candidates rather than simply waiting for applications.
- Help leadership assess candidates for skills, potential and cultural fit.
- Build relationships with universities, recruiters and other talent sources.
- Create an excellent candidate and onboarding experience.

Develop Our People





- Build solid, trusted relationships with employees across the company.
- Regularly connect with team members to understand how they're doing, what motivates them and where they want to grow.
- Help identify high-potential employees and development opportunities.
- Work with managers on coaching, feedback and employee development.
- Help create career paths and development plans as the organization grows.

Strengthen Culture & Performance

- Help us maintain a collaborative, accountable and high-performance culture.
- Identify employee concerns, communication gaps and emerging issues early.
- Help managers navigate difficult conversations and performance situations.
- Bring thoughtful, candid observations to the CEO and leadership team about what's happening across the organization.
- Develop initiatives that improve engagement, communication and retention.

Build the HR Foundation

- Improve onboarding, performance reviews and employee development processes.
- Maintain HR policies and ensure compliance with Ontario employment requirements.
- Support compensation reviews, benefits and employee documentation.
- Help build scalable people practices without creating unnecessary bureaucracy.

Who We're Looking For

You may have 2–5 years of HR, recruiting,



talent or people experience, but we're more interested in your potential than the number of years on your résumé.

You are someone who

- Is naturally curious about people and what makes them successful.
- Has very strong emotional intelligence and reads situations well.
- Builds trust quickly and keeps confidences.
- Is approachable enough that employees genuinely want to talk to you.
- Can be empathetic while still holding people accountable.
- Isn't afraid to respectfully challenge a manager or the CEO.
- Has good judgment and knows when something small is actually important.
- Enjoys recruiting and has an instinct for identifying talented people.
- Is organized and comfortable handling the operational side of HR.
- Wants to build something rather than inherit a large corporate HR department.
- Thrives in an entrepreneurial environment where priorities can move quickly.

What Success Looks Like

Within your first year, we want you to know our people extremely well.

You should understand who our strongest performers are, who has greater potential, where people need support, what motivates different members of the team, and where we may have organizational or cultural risks.

At the same time, you will have helped us recruit excellent new people, strengthened our onboarding and development processes, and become a trusted partner to both employees and leadership.

Ultimately, your job is simple:

- Help us attract great people, understand our people, develop them, and create an environment where great people want to stay and do their best work.

📌 HR Generalist - People and Culture (Toronto)
🏢 Analyticsmart
📍 Toronto