Take Your Career to New Heights with Flair Airlines We’re here to make air travel affordable for everyone, and we’re looking for talented individuals who want to help us continue changing the industry for the better. As Canada’s most reliable airline, we're all about offering real value. As we continue to expand our network, increase flight frequencies, and introduce more services, we’re looking for passionate team members to help us in our mission to make air travel accessible for everyone.

We know who we are, and we’re confident in our approach.

Your Team Join

Flair’s Marketing team, where digital strategy and customer insights support commercial growth and the online customer journey. Reporting to the Vice President, Marketing, the Manager, Digital Marketing Strategy is responsible for leading the planning, execution, and optimization of programs across paid media, search, email, social media, website marketing, and other digital channels. This role translates the Company’s broader marketing strategy into initiatives that drive customer engagement, conversion, and measurable business results.

The Manager, Digital Marketing Strategy, oversees campaign planning, channel effectiveness, agency relationships, and marketing technology, using customer and performance data to identify opportunities and maximize return on investment. Working across the organization and with external agency partners, the role helps strengthen the online customer experience and supports the continued growth and effectiveness of the Company’s digital channels. This role is an on-site position based at one of our offices in Calgary, AB, Vancouver, BC, or Toronto, ON.

A Day In The Life Lead the planning, execution, and optimization of the Company's digital marketing strategy across paid media, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, website marketing, and other digital channels.

Develop and execute digital marketing plans that support customer acquisition, revenue growth, brand awareness, customer engagement, and commercial objectives.

Oversee the planning, execution, and optimization of digital marketing campaigns, ensuring initiatives are delivered on time, within budget, and aligned with business priorities.

Partner with Revenue Management, Commercial, Digital Product, and E-Commerce teams to develop digital campaigns that support promotional activity, ancillary revenue growth, and network initiatives.

Manage digital marketing investments and advertising budgets, ensuring campaigns deliver measurable business results and maximize return on investment.

Establish digital marketing performance objectives and monitor campaign effectiveness, using customer insights and analytics to identify opportunities for optimization and continuous improvement.

Oversee search engine optimization (SEO), search engine marketing (SEM), paid media, retargeting, marketing automation, and digital advertising strategies to maximize online visibility, traffic, and conversion.

Collaborate with Analytics and Digital teams to leverage customer data, audience segmentation, personalization, and marketing automation to improve campaign performance and customer engagement.

Lead the development and execution of A/B testing strategies to optimize digital campaigns, landing pages, email marketing, and customer experiences.

Manage relationships with external agencies, media partners,



and digital marketing vendors, ensuring services are delivered effectively and aligned with the Company's marketing strategy.

Identify emerging digital marketing trends, technologies, and best practices, recommending innovative solutions that strengthen the Company's digital capabilities and competitive position.

Lead, coach, and develop the Digital Marketing team, fostering a culture of collaboration, accountability, innovation, and continuous improvement.

Collaborate with cross-functional stakeholders to ensure digital marketing initiatives support organizational priorities and deliver a consistent customer experience across all digital channels.

Prepare regular performance updates and strategic recommendations for the Vice President, Marketing, supporting informed decision-making and continuous optimization.

Perform other duties and special projects as assigned.

What You Bring To The Role The preferred candidate should exemplify Flair's core values: honesty, efficiency, accountability, and respect, while demonstrating success in previous roles. Additionally, we are seeking individuals who possess: Education:

Post-secondary diploma or degree in Marketing, Digital Marketing, Business, Data Analytics, or a related field.

Experience

Minimum of 5 years of progressive experience in digital marketing, performance marketing, e-commerce, or a related marketing role, including leadership or team management experience.

Demonstrated experience developing and executing digital marketing strategies that drive customer acquisition, engagement, conversion, and revenue growth.

Proven experience managing multi-channel digital marketing campaigns, including paid media, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, and website marketing.

Experience managing digital marketing budgets and optimizing campaign performance to maximize return on investment.

Experience using digital marketing analytics, customer insights, and performance metrics to support strategic decision-making and continuous improvement.

Experience managing external agencies, media partners, and digital marketing vendors.

Experience collaborating with cross-functional teams, including Commercial, Revenue Management, Digital Product, E-Commerce, Customer Experience, and Analytics.

Experience within the airline, travel, tourism, hospitality, retail, or other consumer-focused industry is considered an asset.

Skills & Abilities:

Strong understanding of digital marketing channels, including paid media, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, website marketing, and marketing automation.

Strong analytical, critical thinking, and problem-solving skills, with the ability to interpret customer insights, marketing performance, and market trends to support strategic decision-making.

Demonstrated ability to translate data and analytics into actionable marketing strategies that improve customer acquisition, engagement, conversion, and return on investment.





Experience with marketing attribution models, customer journey analysis, audience segmentation, and conversion rate optimization (CRO).

Hands-on experience with Google Analytics (GA4), Google Ads, Meta Ads Manager, and other digital advertising platforms.

Proficiency with business intelligence and reporting tools, such as Power BI, Looker, or Tableau, to monitor performance and support data-driven decision-making.

Strong leadership, coaching, and project management skills, with the ability to lead multiple initiatives and deliver results in a fast-paced environment.

Excellent verbal, written, presentation, and interpersonal communication skills, with the ability to influence stakeholders and communicate effectively with both technical and non-technical audiences.

Strong financial and commercial acumen, with the ability to evaluate marketing performance, optimize digital marketing investments, and maximize return on investment.

Creative mindset with the ability to identify innovative marketing opportunities, emerging technologies, and digital trends that support commercial objectives.

Ability to build team-oriented relationships across Commercial, Revenue Management, Digital Product, Customer Experience, Information Technology, Analytics, and external agency partners.

Proven ability to work independently while fostering a collaborative, high-performing team environment.

Bilingualism (English and French) is preferred.

Requirements

Clear criminal record check and satisfactory employment references.

Must be legally eligible to work in Canada without restriction.

Why You’ll Love Working Here At Flair, we prioritize our teams by cultivating a supportive, collaborative work environment filled with opportunities for growth. Investing in our people is at the heart of what we do because your success fuels our collective achievements. We are dedicated to fostering a workplace where leaders thrive, innovation flourishes, and every team member feels valued and empowered.

Benefits From the moment you join us, you’ll have access to a comprehensive benefits package designed to support your well-being—because when you’re at your best, so are we.

This benefits package includes: Comprehensive Salary– A salary that reflects your experience and contributions.

Comprehensive Benefits – Competitive medical and dental coverage, disability insurance, life insurance, and an employee & family assistance program.

Retirement Savings – A pension plan with employer-matched contributions.

Unlimited Travel Perks – Enjoy free and discounted flights for you and your travel companions. If you’re ready to join a team that’s bold, creative, and fun, we want to hear from you! Your Career, Your Journey—Join Flair! If you’re ready to embark on this exciting journey with Flair Airlines, please submit your resume through the job posting and answer a few questions about your experience and suitability for the role. We look forward to reviewing your application.

Apply by: Aug 26, 2026 At Flair, we’re committed to building an inclusive, equal, and accessible workplace that welcomes diverse talent. We encourage candidates from all backgrounds to apply. If you need accommodation during the selection process, just let us know. We thank all applicants for their interest in Flair; however, only those selected to continue in the process will be contacted.

Website: flyflair.com

📌 Manager, Digital Marketing Strategy (Toronto)
🏢 Flair Airlines
📍 Toronto