Elevate marketing initiatives as a Regional Marketing Specialist at Poka in North America. Focus on orchestrating impactful field events and multi-channel campaigns tailored for B2B SaaS environments. In this role, you will orchestrate logistics for regional activations and collaborate with sales and product marketing teams.
With 2 to 5 years of B2B SaaS experience, you will drive campaigns that enhance pipeline metrics and engage specific market segments. Your hands-on approach will optimize event performance while connecting global strategies to local execution. Key Responsibilities:
- Coordinate logistics for trade shows and regional events
- Develop targeted account-based marketing initiatives
- Execute multi-channel campaigns across email and social media
- Analyze campaign performance to identify optimization areas
- Foster collaboration between sales and marketing teams Requirements:
- 2–5 years in a B2B SaaS marketing role
- Proven event planning and coordination skills
- Experience with HubSpot and Salesforce
- Familiarity with account-based marketing tools
- Data-driven mindset for campaign execution Transform engagement in the North American market through strategic events and impactful campaigns at Poka.