Who you are

- 5+ years of hands-on CRO or web optimization ownership at a high-growth company, with real, personal accountability for conversion outcomes, not just contribution to them

- Deep comfort with Webflow (or a similar site platform), A/B testing tools, and analytics/heatmapping tools; you can set up and run a test without waiting on engineering
- A track record of designing customer journeys across different segments or motions (e.g., self-serve vs. sales-assisted), and making the routing/handoff logic work in practice, not just on a whiteboard

- Strong analytical instincts: you can size a test, read a result honestly, and know when a "win" isn't actually significant

- Experience partnering with product, sales, and ops teams to ship changes to a live site without breaking things for other teams' priorities (e.g., SEO)

- Genuine comfort with ambiguity and a fixed capacity constraint — you're used to prioritizing ruthlessly against limited design/dev resources

- Practical, day-to-day use of AI tools to move faster on research, insight synthesis, and experimentation

- You Put Customers First, Always. You care deeply about delivering meaningful value. Whether you're building internal systems or customer-facing features, you're always thinking about how to make life better for our users

- You Act Like an Owner. You take responsibility for outcomes, step up to challenges, and seek solutions proactively—doing what's best for the business, not just your role

- You Think Big and Move Fast. You're energized by building from 0 to 1. You're not afraid to challenge the status quo, experiment quickly, and learn as you go

- You Constantly Learn and Grow. You're hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do

- You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigour and always look for ways to improve how we work

- You Win as a Team. You're a generous collaborator who values communication, context, and shared wins.



You lift others up and help make the team stronger

- We hire for character, curiosity, and learning velocity before credentials. Titles matter less than impact, and every hire is expected to raise the bar for Float as a whole

What the job involves

- We just relaunched our website and we're expanding into new markets, which means there's a stack of high-impact conversion work ready for an owner

- Reporting to our Head of Growth Marketing, you'll own the mid-to-bottom funnel: turning our newly-launched site into a genuine growth engine, building out segmented self-serve and AE-led journeys, and tightening how marketing hands off to sales

- It's a hands-on, executional role built for someone who lives and breathes conversion rate optimization, with a direct line to shaping how a fast-growing fintech turns visitors into pipeline

- Own the web CRO roadmap end to end: build and prioritize a testing plan, run experiments, and report on lift against clear win/loss criteria

- Build and iterate landing pages by segment and vertical, and lead the post-launch optimization of our new website, refreshing copy and improving the customer journey so more visitors convert

- Design and own self-serve and AE-led site journeys, including the handoff logic to product and sales, in partnership with our Product Growth team

- Define and refine where and how visitors route between self-serve and AE-led motions, so the highest-value opportunities get the right intervention at the right time

- Own lower-funnel demand capture, working with XDR to set explicit MQL/SAO criteria and handoff SLAs

- Partner with RevOps on CRO-relevant reporting and testing frameworks; RevOps owns the attribution model, you own turning it into a prioritized testing plan

- Bring rigor to experimentation: sound test design, clear hypotheses, and honest reads on statistical significance, not just "ran a test"

Benefits

- Competitive coverage of medical, dental and vision insurance for employees

- Education & learning stipend for personal growth and development

- Flexible vacation time
- Work from home stipend to help you succeed in a remote environment

📌 Senior Growth Marketing Manager (Toronto)
🏢 Float
📍 Toronto