Here at Rakuten Kobo Inc.

we offer a casual working start-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.

If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.

The Role

We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization.

This is a highly strategic and hands-on role responsible for support our performance marketing strategy and how this strategy is measured, understood, and optimized across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing.

The ideal candidate combines deep performance marketing and analytical expertise with solid commercial acumen, translating complex data into actionable marketing decisions that improve customer acquisition efficiency, retention, conversion, and lifetime value.

Why This Role Matters

This role will be critical to helping Kobo scale efficiently by improving how we measure performance, understand customer behavior, allocate investment, and optimize the full customer lifecycle. Success in this role will directly impact acquisition efficiency, retention performance, customer lifetime value, and overall business growth.

Key Responsibilities

Lead Marketing Measurement Strategy

Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement

Develop and evolve attribution models to better understand channel contribution and optimize investment allocation

Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics

Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS





Drive Performance Optimization

Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities

Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys

Support budget allocation, scenario planning, forecasting, and performance investment decisions

Insight Delivery

Deliver clear, executive-ready dashboards, reporting, and performance storytelling

Translate complex data into concise recommendations for leadership and cross-functional stakeholders

Proactively surface trends, opportunities, and risks

Build a culture of data-driven decision making across the marketing organization

Cross-Functional Leadership

Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks

Work with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governance

Champion consistency in measurement across channels, teams, and regions

Skills & Experience

Required Experience

8+ years in marketing analytics, growth analytics, performance marketing analytics, ecommerce analytics, or related roles

Proven experience leading marketing measurement strategy in a digital consumer business

Deep expertise in acquisition, retention, ecommerce conversion and lifecycle performance

Experience working across subscription, ecommerce, or high-growth digital business models

Technical Expertise

Hands-on experience with:

Google Analytics 4

Google Tag Manager

Paid media platforms (Google Ads, Meta, DSP/programmatic platforms)

Attribution and measurement tools (including SuperMetrics)

CRM and lifecycle marketing platforms





Experimentation / A/B testing platforms

BI / visualization platforms (Looker, Tableau, Power BI, or equivalent)

SQL and advanced data analysis

Subscription, ecommerce, and cohort analytics tools

Strong understanding of

Multi-touch attribution

Media mix modeling

Incrementality testing

Customer lifetime value modeling

Cohort analysis

Churn analysis

Funnel optimization

Marketing forecasting and scenario modeling

Leadership & Soft Skills

Strong executive communication and storytelling skills

Ability to influence senior stakeholders through insight and commercial thinking

Strategic mindset with strong business acumen

Highly collaborative cross-functional leadership style

Comfortable moving between strategy and execution

Strong problem-solving orientation with a bias for action The Perks:

Flexible hours and hybrid remote working environment

Four extended long weekends in the summer

Weekly Kobo Spark sessions

About Rakuten Kobo Inc.

Rakuten Kobo Inc. is the world’s digital bookseller created by and for booklovers. Owned by Tokyo-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s millions of worldwide users can read anytime, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading.

With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives. To learn more about Rakuten Kobo, visit www.kobo.com.

Rakuten Kobo

Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten

Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted. #RKIND

📌 Senior Manager, Performance Marketing (6 month contract) (Toronto)
🏢 Rakuten Kobo
📍 Toronto