Strategy Manager, New Concepts at HelloFresh.

About the role

As a Strategy Manager for New Concepts at HelloFresh, you will play a pivotal role in shaping the future of our meal kit offerings. This position is designed for a strategic thinker who can analyze market trends and consumer preferences to identify and develop innovative concepts that align with our brand vision. You will collaborate closely with cross-functional teams to bring these concepts to life, ensuring they resonate with our customers and drive business growth. This role is based in Toronto, Ontario, and offers a unique opportunity to influence the strategic direction of a leading company in the food delivery industry.

Key facts

- Location: Toronto, Ontario, Canada
- Engagement: Full-time
- Salary: Competitive, commensurate with experience
- Visa: Open to candidates requiring work authorization

What you'll do

- Conduct comprehensive market research to identify emerging trends and consumer needs in the meal kit and food delivery sectors.
- Develop and evaluate new product concepts that align with HelloFresh's mission and customer expectations, ensuring they are both innovative and feasible.
- Collaborate with product development, marketing, and operations teams to create actionable plans for launching current concepts, including timelines, budgets, and resource allocation.
- Analyze the performance of existing products and concepts, using data-driven insights to recommend improvements or pivots as necessary.
- Lead brainstorming sessions and workshops to foster creativity and generate new ideas, encouraging input from diverse team members.




- Prepare and present strategic recommendations to senior leadership, articulating the rationale behind proposed concepts and their potential impact on the business.
- Monitor competitor activities and industry developments to ensure HelloFresh remains at the forefront of innovation in the meal kit space.
- Build and maintain relationships with external partners, suppliers, and stakeholders to support the development and launch of new concepts.
- Create and maintain a structured framework for evaluating new ideas, ensuring that all concepts undergo rigorous assessment before implementation.
- Work closely with the marketing team to develop go-to-market strategies for new concepts, ensuring alignment with brand messaging and customer engagement initiatives.
- Facilitate cross-departmental collaboration to ensure that all teams are aligned and informed throughout the concept development process.
- Provide mentorship and guidance to junior team members, fostering a culture of innovation and strategic thinking within the team.

Requirements

- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- A minimum of 5 years of experience in strategy, product development, or a related role,



preferably within the food or consumer goods industry.
- Proven track record of successfully launching new products or concepts from ideation to market.
- Strong analytical skills with the ability to interpret data and market trends to inform strategic decisions.
- Excellent communication and presentation skills, with the ability to convey complex ideas clearly and persuasively to diverse audiences.
- Experience working in cross-functional teams and managing multiple projects simultaneously in a fast-paced environment.
- Solid problem-solving skills and a proactive approach to identifying opportunities and overcoming challenges.

Nice to have

- Familiarity with the meal kit or food delivery industry, including key players and market dynamics.
- Experience with digital marketing strategies and customer engagement tactics.
- Knowledge of sustainability practices and trends within the food industry.

Skills & tools

- Proficiency in data analysis tools such as Excel, Tableau, or similar software.
- Familiarity with project management tools (e.g., Asana, Trello) to track progress and manage timelines.
- Strong understanding of market research methodologies and consumer insights analysis.

Practical notes

- This position is located in Toronto, Ontario, and may require occasional travel for market research or partnership meetings.
- The role may involve flexible working hours to accommodate collaboration with international teams.
- Candidates must be eligible to work in Canada and may require a work visa, depending on their nationality.

📌 Strategy Manager, New Concepts (Toronto)
🏢 HelloFresh
📍 Toronto