Lead the evolution of Group Benefits marketing at Manulife. Your expertise will shape innovative strategies and drive customer engagement in this hybrid role. Manulife is seeking a VP to define a multi-year marketing strategy for Group Benefits and Affinity.

This is a senior role emphasizing strategic leadership, market insights, and brand evolution to position Manulife as a market leader. Collaborate with various departments to drive measurable marketing outcomes and enhance consumer-grade experiences. Key Responsibilities:

- Define multi-year marketing strategies for Group Perks
- Articulate value beyond price, driving brand loyalty
- Anticipate market trends impacting customers and partners
- Develop compelling narratives for diverse stakeholders
- Optimize marketing funnels from awareness to retention Requirements:
- 15+ years of marketing leadership experience
- Strong grasp of partnership marketing
- Proven ability to lead large marketing teams
- Excellent communication and storytelling skills
- Experience in customer segmentation and analytics Transform the Group Benefits landscape and enhance value propositions with innovation at Manulife.

📌 VP Group Benefits Marketing at Manulife (Toronto)
🏢 Manulife Financial
📍 Toronto