Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis supports a range of D&I; actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

The VP Client Lead (CRM) will provide strategic oversight and direction on all client marketing activities for a group of accounts and help drive business growth by unlocking client’s business opportunities. The VP Client Lead (CRM) will lead a team and be accountable for the realization of a major client. They are the key contact to senior clients and are responsible for all day-to-day operations and integration between the various Publicis divisions.

The entire agency team, including the client services, creative, production and development departments, will rely on the VP Client Lead’s expertise and leadership throughout projects to assure appropriate distribution of resources, fluid communication, meeting deadlines and achieving clients’ business objectives and KPIs.

Account Leadership

Aware of overall status of all account activity but not necessarily all the details Work collaboratively within an inter-agency team (IAT) environment, coordinating with agency partners across disciplines to deliver integrated,



cohesive marketing solutions Overall responsibility for maintaining agency standards and levels of service Keeps agency management up-to-date on big picture account issues and opportunities Makes tactical use of senior Publicis management to influence client Client Relationship Management Has a solid grasp of where agency work fits into client’s total operation – views client’s business from broadest perspective possible Understand the client’s business thoroughly - understand global issues as well as marketing issues Works with client in developing long-range marketing & communications plans, wherever possible Builds support by involving multiple client contacts in appropriate stages of strategy development, decision making and execution Manages team to ensure they also build strong relationships with their counterparts to deliver outstanding client service.

Financial Management

Develops accurate project estimates, with input from extended team members (creative, project management, analytics, development, etc.) Delivers Performance Development reviews including development plans for direct reports; provide coaching to direct reports on a variety of topics on an ongoing basis. Provides transparent direction to Account team Manages conflict Trains and develops direct reports Strategic Management Delivers innovative and ambitious, strategic solutions that balance client and agency values working closely with colleagues and clients. Works with clients to define objective, set KPIs and ensure these are met.

Manages client relationship, contracts, financial issues 12+ years of progressive CRM account management experience,



including a minimum of 4 years leading teams in an agency environment ~ Proven leadership in CRM platform and marketing automation, including email, push, MMS, and SMS ~ Strong experience in cross-channel CRM marketing and the development of complex, multi-touch customer journeys ~ Demonstrated ability to motivate teams and lead the development of hyper-personalized, creative storytelling ~ Deep expertise in testing strategies, segmentation, and optimization ~ Strong stakeholder management skills, with the ability to instill confidence and manage expectations internally and externally ~ Experience supporting new business efforts at the network or brand level ~ Consistent track record of client satisfaction and team performance ~ Strong financial acumen, with experience managing the overall financial health of accounts ~ Solid understanding of project management, planning, and creative production processes ~ Creative, strategic, and conceptual thinker with a collaborative, solutions-oriented approach ~ Strong people leadership and team management skills, with demonstrated ability to supervise, delegate, and mentor staff This range reflects what we reasonably expect to offer based on current market data. We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making.

Publicis

Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

📌 VP, Partner Account Management (Toronto)
🏢 Publicis Groupe ANZ
📍 Toronto